Author Archive | IabIreland

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Double digit growth for online advertising as Display drives European growth rate to 15.3% year-on-year Irish Market leads the increase in Display with 31% growth rate Barcelona 8th June 2011:  Display advertising is back! That’s according to figures just released by IAB Europe that show a revival in digital Display in 2010. With an average […]

IAB Europe and EIAA merge to form single, EMPOWERED European interactive advertising trade ASSOCIATION New organisation combines expertise in research and regulatory affairs to tackle challenges facing the industry in 2011 and beyond 18 May 2011: In an historic move, trade bodies the European Interactive Advertising Association (EIAA) and the Interactive Advertising Bureau (IAB Europe) […]

Dublin, Monday May 9th, 2011: An Taoiseach, Enda Kenny, T.D. today launched a national campaign to get Irish businesses online and make the most of the economic opportunity of the Internet. Getting Irish Business Online (www.gettingbusinessonline.ie) is a partnership between Google, Blacknight Internet Solutions, An Post and the County & City Enterprise Boards and is […]

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Growth of Irish Internet Adspend Surpasses Industry Forecasts 13.5% growth in online adspend 2010 compared to 2009 Display format was the best performer with 29% year on year growth. Growth trend predicted to continue for 2011 as 78% of respondents predict growth/strong growth    The 2010 IAB PwC Online Adspend Study values the Irish online […]

Eamonn Fallon, Chairman, IAB Ireland, Suzanne McElligott, CEO, IAB Ireland, and Bartley O’ Connor, PwC at the launch of the IAB/PwC 2010 Adspend Study Sunday Business Post – Click Here The Irish Times – Click Here The Irish Times Business Podcast – Click Here RTE News website – Click Here RTE News at One – Click Here The Irish Independent.ie […]

The first IAB Ireland PwC adspend study was launched on Tuesday July 24th at PwC. The press launch was extremely well attended by journalists from both online and traditional media. The level of media interest in our benchmark study reflects the importance of the information it provides to the advertising industry. The study captures the […]