Author Archive | IabIreland

Press Release: MIXX Awards Europe 2017 Shortlist of Finalists Announced

IAB Europe is delighted to announce the shortlist of finalists for The MIXX Awards Europe 2017. Winners of the thirteen categories will be announced at IAB Europe’s Interact conference in Amsterdam on 23rd May. The MIXX Awards Europe are an opportunity to gain industry recognition for your digital marketing campaigns and the contribution they have […]

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Buy-side and Sell-side stakeholders demand options for Digital Video Advertising Campaigns

Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals. Based on a survey of approximately 700 advertisers, agencies and publishers from across 31 markets, the study provides insight into the video ad formats landscape across Europe, including […]

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PR: IAB Ireland Adspend Press Release 2016

Mobile Adspend for the year ended 2016 continues its upward trajectory, according to the latest IAB / PwC Online Adspend Study published today. Total Digital Adspend is now at a record high of €445m, reflecting year-on-year growth of 31% for 2016, compared to 29% for 2015 Mobile adspend reaches €231m for the year ended 2016, […]

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IAB Postion Paper on ePrivacy Regulation

Data-driven advertising is the single largest revenue source for European digital media, making up more than 75 per cent of the online revenues for publisher’s journalistic content and more than 50 per cent of mobile application revenues.1 The importance of digital revenues is only increasing, as revenues from legacy print formats and app purchases are […]

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