Author Archive | IabIreland

Blog: Let’s Simplify Digital!

Our guest blogger this week is Evelyn Peters, Digital Solutions Manager, Nielsen and an IAB Ireland Member. Evelyn touches on how our digital world seems to have evolved into such a complex medium and what we can focus on to make it a simpler and more transparent environment. One of my favorite quotes that I […]

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Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe

The  Coalition  for  Better  Ads is a global initiative which is seeking to improve the consumer online ad experience. Extensive research (US and Europe) has defined the most objectionable Ad Experiences.  More than 25,000 consumers in the research comparatively ranked different ad experiences presented to them when they read online articles. You can view examples […]

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Pinterest

Contact Details: 43 Fitzwilliam Square West Dublin 2 Web: www.pinterest.com Member Type: Associate Pinterest is a tool to help people design their lives by discovering and doing the things they love. More than 150 million people use Pinterest every month around the world to get more creative in their everyday lives. With more than 100 billion […]

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Implications of the GDPR for the Digital Advertising Industry by IabIreland on March 8, 2018

The General Data Protection Regulation comes into effect on May 25th, 2018 with new data protection regulations which requires Irish businesses in the digital advertising industry to review and now plan for compliance. In addition,  the e-Privacy Regulation, is also being reviewed and this will replace the current ePrivacy Directive (known as the cookie directive). […]

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IAB Europe Interact conference

Interact is the premiere gathering of Europe’s digital advertising industry, where leading advertisers, industry experts, agencies and media owners come together to celebrate the achievements of the industry, analyse emerging business and technology trends, and reflect together on the challenges for the coming year and how best to address them. The programme features rich interactive discussions […]

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