Growth of Irish Internet Adspend Surpasses Industry Forecasts 13.5% growth in online adspend 2010 compared to 2009 Display format was the best performer with 29% year on year growth. Growth trend predicted to continue for 2011 as 78% of respondents predict growth/strong growth The 2010 IAB PwC Online Adspend Study values the Irish online […]
Author Archive | IabIreland
IAB PwC Online Adspend 2010 Launch media Coverage
Eamonn Fallon, Chairman, IAB Ireland, Suzanne McElligott, CEO, IAB Ireland, and Bartley O’ Connor, PwC at the launch of the IAB/PwC 2010 Adspend Study Sunday Business Post – Click Here The Irish Times – Click Here The Irish Times Business Podcast – Click Here RTE News website – Click Here RTE News at One – Click Here The Irish Independent.ie […]
IAB Ireland PwC Online Adspend Press Launch 2009
The first IAB Ireland PwC adspend study was launched on Tuesday July 24th at PwC. The press launch was extremely well attended by journalists from both online and traditional media. The level of media interest in our benchmark study reflects the importance of the information it provides to the advertising industry. The study captures the […]
