IabIreland

WELCOME & INTRODUCTION DIGITAL BRANDING: THE POWER OF STORYTELLING Suzanne McElligott, CEO, IAB Ireland STORYTELLING FROM THE TRADITIONAL TO THE MULTI-CHANNEL Joanne Looby – Guinness Global Senior Digital...

What is Real Time Advertising / Bidding / Programmatic Buying? And what are the opportunities for my company? Over the past decade the display ecosystem has...

Online advertising sector hits all time high AdEx Benchmark 2012 reveals outstanding year for online advertising as it surpasses newspaper advertising spend for the first...

The theme of IAB Mobile connect 2013 was Connect with Consumers in a multi-screen world. A webcast is now available to view the morning’s...

DIGITAL SMES VOICE CONCERNS ABOUT PROPOSED DATA PROTECTION REGULATION.   The forthcoming data protection Regulation is the most significant set of regulations that will impact on all...

IAB IRELAND LAUNCHES AD CAMPAIGN IN PARTNERSHIP WITH THE EDAA TO EDUCATE AND EMPOWER CONSUMERS ABOUT TARGETED ONLINE ADVERTISING Ad campaign is designed to drive...

Sean Kelly, Fine Gael MEP for Ireland South, has been selected to receive the prestigious IAB Europe Award for Leadership and Excellence for his...

The theme of IAB Connect 2013 was Digital: Driving Business Transformation. A webcast of the event is now available to view – please allow...

Pictured at the launch of the IAB PwC Online adspend study for H1 2012 on 13th November 2012, were Nuala nic Ghearailt, PwC; Suzanne...

Online Advertising grows 12.3% year on year Mobile adspend in 2012 reached €9.9m The 2012 IAB PwC Adspend Study records a like for like growth of...