Author Archive | IabIreland

Buy-side and Sell-side stakeholders demand options for Digital Video Advertising Campaigns

Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals. Based on a survey of approximately 700 advertisers, agencies and publishers from across 31 markets, the study provides insight into the video ad formats landscape across Europe, including […]

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PR: IAB Ireland Adspend Press Release 2016

Mobile Adspend for the year ended 2016 continues its upward trajectory, according to the latest IAB / PwC Online Adspend Study published today. Total Digital Adspend is now at a record high of €445m, reflecting year-on-year growth of 31% for 2016, compared to 29% for 2015 Mobile adspend reaches €231m for the year ended 2016, […]

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IAB Postion Paper on ePrivacy Regulation

Data-driven advertising is the single largest revenue source for European digital media, making up more than 75 per cent of the online revenues for publisher’s journalistic content and more than 50 per cent of mobile application revenues.1 The importance of digital revenues is only increasing, as revenues from legacy print formats and app purchases are […]

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Blog: Let’s Simplify Digital!

Our guest blogger this week is Evelyn Peters, Digital Solutions Manager, Nielsen and an IAB Ireland Member. Evelyn touches on how our digital world seems to have evolved into such a complex medium and what we can focus on to make it a simpler and more transparent environment. One of my favorite quotes that I […]

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Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe

The  Coalition  for  Better  Ads is a global initiative which is seeking to improve the consumer online ad experience. Extensive research (US and Europe) has defined the most objectionable Ad Experiences.  More than 25,000 consumers in the research comparatively ranked different ad experiences presented to them when they read online articles. You can view examples […]

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