IabIreland

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An IAB Ireland note on the DPC Report on the use of cookies and other tracking technologies

The Data Protection Commission published yesterday (6 April 2020) a report on the use of cookies and other tracking devices.  Read the full Report here. The...

Audio, our constant companion

As we WFH and observe social distancing and social isolation, digital audio consumption has become more central to all of our lives. Audio has...

IAB Ireland Publisher Members report considerable uplift in traffic

IAB Ireland press release Friday, March 26th, 2020 IAB IRELAND PUBLISHER MEMBERS RESPONSE TO COVID-19 As recognised by our politicians and HSE leaders, quality content sites have...

A Post-Cookie World

Ian Maxwell, Co-Chair, IAB Ireland Display Trading Council and CEO/Co-Founder of Converge Digital shares his thoughts on the implications for our digital advertising industry.  (for...

IAB Ireland update: Coronavirus – COVID-19

IAB Ireland is keeping a watching brief on Government / HSE guidelines in respect of the Coronavirus - COVID-19. We have postponed IAB Connect...

IAB Ireland Board Statement in respect of Maximum Media incorrect reporting of audio stream audience numbers

IAB Ireland Statement Friday 6 December, 2020 As the trade organisation for digital advertising, IAB Ireland has been extremely concerned since learning of the incorrect reporting...

IAB IRELAND RESPONSE TO ALLEGATIONS OF FRAUDULENT REPORTING OF DIGITAL BRANDED CONTENT

IAB Ireland Statement 15th November 2019 IAB Ireland is the trade organisation for digital advertising in Ireland and part of the global IAB...

IAB MoVi 2019 Presentations

Our theme for IAB MoVi 2019 was Partnership in Practice. As Digital evolves, partnership is more important than ever to sustain a healthy digital ecosystem, and...

IAB UK study: The Rules of Attention

In July 2019, IAB UK conducted a study looking at The Rules of Attention The aim of this study is to understand more about the...

Using Digital Display to drive brand metrics

IAB IRELAND CHUPI RESEARCH PROVES THE BRANDING POWER OF DISPLAY ADVERTISING ON CONTENT RICH SITES Awareness increased by 20% among Chupi’s target audience and...

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