Brands and advertisers worldwide are investing an increasing amount of their media budgets into digital channels and leveraging video’s ability to influence audiences with compelling storytelling through sight, sound and motion. Videology have just released the EMEA Video Benchmarks 2016 report, which features the trends and developments within leading EMEA markets. The 2016 EMEA Benchmarks […]
Author Archive | IabIreland
Sheology
Contact Details: 1 The Cubes Offices Beacon South Quarter Sandyford Dublin 18 D18 RF44 Tel: +353 1 9011 686 Email: hello@sheologydigital.com Web: www.sheology.com About Sheology Sheology is Ireland’s leading and only pure female digital publishing agency. The company was founded by husband and wife team, Sandra and Cormac McKenna in 2009. Sheology owns and manages a number […]
Adroll
Contact Details: Level 6, 1 Burlington Plaza, Burlington Road Dublin 4 Tel: +353 1 653 2009 Web: www.adroll.com Company Description: AdRoll is a leading performance marketing platform with over 30,000 clients worldwide. Its suite of high-performance tools works across devices, helping businesses attract, convert, and grow their customer base. The company is home to the […]
IMAGE Publications
Contact Details: Unit 3 Block 3 Harbour Square Dun Laoghaire Co. Dublin Tel: 01 271 9600 Email: info@image.ie Web: www.image.ie Membership Type: Ordinary Members
VE Interactive
Contact Details: Dogpatch Labs The CHQ Building Custom House Quay Dublin 1 Tel: +00353 87 6199258 Email: Brian.OKeeffe@ve.com Web: www.ve.com Company Description: Ve Interactive is a leading technology company with data at its core. Every day, its vast systems collect billions of online audience data points in real-time and blend them with third-party data. Deep segmentation […]
Exterion Media
Contact Details: 6th Floor 25-28 Adelaide Road Dublin 2 Tel: 00353 1 669 4500 Email: info@exterionmedia.ie Web: www.exterionmedia.ie Company Description: Exterion Media is a leading Out-of-Home media company. Its core business is engaging and delivering valuable audiences for advertisers through a variety of formats and environments including transport, billboards, street furniture and retail. Exterion Media […]
Adtower Ltd
Contact Details: Adtower Ltd Shankill Business Centre Station House Station Road Shankill, Dublin 18 Tel: +353 1 239 3281 Email: john@adtower.ie Web: www.adtower.ie Company Description: Adtower Ltd is a privately owned Irish company providing cloud based advertising media delivery opportunities facilitating advertisers with the opportunity to broadcast their commercials across a national Digital Network using […]
PR: Value of Advertising study: Economic contribution of advertising in Europe
Advertising delivers powerful economic benefits across the EU The first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to drive economic growth across the EU. The report finds that every Euro spent on advertising powers a seven-fold boost to GDP, encourages innovation, supports employment and helps fund vital services Using […]
IAB Native Advertising and Content Marketing White Paper
Today’s consumers are bombarded with receiving up to 5,000 advertising messages each day, meaning it is increasingly harder for advertisers to get through to consumers. Combine this with the fact of the increasing use of ad blocking tools and the challenge becomes even more real, in fact some audiences have become entirely unreachable via advertising. […]
LEAN and the New Ad Portfolio – Doug Farrell
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