IabIreland

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IAB launches Global and Irish study looking at Live Streaming Video – June 2018

IAB Ireland press release THURSDAY, JUNE 14TH, 2018 IAB GLOBAL STUDY SHOWS THAT 68% OF IRISH CONSUMERS HAVE LIVE STREAMED VIDEO & 40% ARE LIVE STREAMING...

IAB Ireland Publishers Commercial Charter

  7th June, 2018 IAB Ireland’s publisher members collaborate in a new Commercial Charter of trading standards. IAB Ireland’s Publishers’ Council has developed a Commercial Charter setting...

IAB Connect 2018 – Presentations

Our theme for 2018 was: Working together to do Better Given the nature of digital advertising, collaboration is the driver of IAB outputs, from brands...

IAB PwC Online Adspend FY 2017 Infographic

Thursday 12th April 2018 Irish Digital Advertising Spend grew by 10% in 2017 according to the latest IAB / PwC Online Adspend Study published today. ...

Press Release Adspend 2017

Pictured at the launch of the IAB PwC Online Adspend study for 2017  at PwC, Dublin were (left to right): Suzanne McElligott, CEO, IAB...

Leading Irish Brands, Publishers and Agencies collaborate to be first in Europe in testing IAB’s new flexible ad formats

IAB Ireland press release Thursday 22nd March 2018 Leading Irish Brands, Publishers and Agencies collaborate to be first in Europe in testing IAB’s new flexible ad...

Blog: The latest slice of Ireland snapshot

Our guest Blogger, Maria Scannell, Chief Commercial Officer, Maximum Media has summarised some key findings from Maximum Media's third annual ‘Slice of Ireland’ insights...

IAB Ireland / MHC – GDPR 10 Actions to take now

December 2017 The General Data Protection Regulation (GDPR) will come into effect on 25 May 2018. IAB Ireland wants to help members understand what the new...

Blog: More Mobile, more Opportunity?

Our guest Blogger, Colleen Savage, Strategic Planner and Brand Storytelling from WaveMaker has summarised some key findings from the 2017 IAB Ireland Nielsen...

Blog: A different approach to measurement will help advertisers and agencies give credit where it’s due

Our Guest Blogger, Giorgio Vildacci, Product Marketing Manager from Quantcast summarizes how a different approach to measurement can help advertisers and agencies give credit...

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