Author Archive | IabIreland

IAB Native Advertising and Content Marketing White Paper

Today’s consumers are bombarded with receiving up to 5,000 advertising messages each day, meaning it is increasingly harder for advertisers to get through to consumers. Combine this with the fact of the increasing use of ad blocking tools and the challenge becomes even more real, in fact some audiences have become entirely unreachable via advertising. […]

Continue Reading 0

IAB Initiatives combating Ad Blocking

IAB Ireland, as part of the global IAB network believes in an ad funded internet. We want to help brands reach their audiences and to provide revenue to publishers so they can continue to make their content, services and applications widely available. We believe ad blocking undermines this approach. IAB’s LEAN and DEAL initiatives are […]

Continue Reading 0

IAB New Ad portfolio – open for public comment

IAB New Ad Portfolio IAB’s new ad portfolio is open for public comment at present until November 28th.  We would very much encourage all involved in the Irish market to familiarise yourself with the proposed formats and have your say. The IAB New Ad Portfolio microsite hosts the **Draft for Public Comment**, Transition Guidance Document, […]

Continue Reading 0