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The five golden rules of programmatic for brands

Gawain Owen, Digital Strategy Director from Jellyfish and guest speaker at the IAB ‘Getting up to speed in Programmatic’ briefing highlights the top 5...

European Viewability Certification Framework – Documents

Q&A related to the press release European Viewability Measurement Principles Overview of the European Viewability Initiative  

Launch of European Viewability Certification Framework

Brussels, 10th August 2017 - The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive...

MOAT

Company description:  Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics,...

PR: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio

FOR IMMEDIATE RELEASE IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio Brussels, 31 July 2017, The IAB Tech Lab has released...

Brightcove

Company description:  Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for delivering and monetizing video across connected devices. The company offers...

IAB Global Research launched – Always On: The Mobile Consumer Experience

1 IN 5 SMARTPHONE OWNERS WORLDWIDE USE THEIR DEVICE EVERY 5 MINUTES & NEARLY HALF OF ALL USERS ARE MOTIVATED TO REACT TO ADS...

IAB Europe – Attitudes to Digital Video Advertising Infographic

IAB Europe conducted Research in November 2016 to look at the Attitudes to Digital Video Advertising among stakeholders including Advertisers, Agencies and Publishers across...

Native Breakfast – Paul Carton, Vodafone

Our next Native Breakfast, part of the series sponsored by TheJournal.ie, is on the morning of the 14th June in Dublin. The guest speaker is Mark...

PR: IAB Europe Research Awards 2017 Winners

Amsterdam, 24th May - IAB Europe is pleased to announce the winners of its 2017 Research Awards; Kantar Millward Brown, OMD Spain, Mediametrie, Facebook,...

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IAB Ireland Digital Reboot with Daniel Knapp sponsored by INM

Guest presenter Dr Daniel Knapp, Economist and Media/Advertising Analyst examined the impact of Covid-19 on the digital advertising industry. ...

David Monaghan elected new Chairperson Of IAB Ireland

David Monaghan,  Head of Commercial, News Ireland has been elected Chairperson of  the board of IAB Ireland, replacing Shane Nolan, Director, New...

Adsecure

Contact Details: Fenward House, Arkle Road Sandyford, Dublin 18 D18 RK25 Email: bryan@adsecure.com Web:  www.adsecure.com Company Description:  AdSecure is an automated ad verification system built around a custom-made crawler capable of simulating a...

IAB Ireland Member Briefing on preparing for a post third party cookie world (25june’20)

On 25th June, we held a member briefing via Zoom to help IAB Ireland members prepare for a post third party cookie world. The agenda...