Author Archive | IabIreland

IAB Initiatives combating Ad Blocking

IAB Ireland, as part of the global IAB network believes in an ad funded internet. We want to help brands reach their audiences and to provide revenue to publishers so they can continue to make their content, services and applications widely available. We believe ad blocking undermines this approach. IAB’s LEAN and DEAL initiatives are […]

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IAB New Ad portfolio – open for public comment

IAB New Ad Portfolio IAB’s new ad portfolio is open for public comment at present until November 28th.  We would very much encourage all involved in the Irish market to familiarise yourself with the proposed formats and have your say. The IAB New Ad Portfolio microsite hosts the **Draft for Public Comment**, Transition Guidance Document, […]

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Blog: Maximum Media Partner Profile, Digital Upfronts 2016

The inaugural IAB Digital Upfronts will be held on October 4th in the Convention Centre in Dublin and many of Ireland’s leading online publishers will be showcasing and presenting their digital advertising innovations to brand advertisers and agencies. As part of the build-up, Adworld.ie caught up with Katie Molony, CEO of Maximum Media. Tell us […]

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PR: Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015

Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015 Mobile display continues to outpace search and grew by an exponential 92.6% to €19 billion ($26 billion)   Brussels, 22 September 2016 – IAB Europe and IHS revealed their global figures for mobile advertising revenue today. The figures show that mobile advertising growth […]

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PR: IAB Ireland welcomes the launch of Global Ad Coalition; Online Media Leaders Join Forces to Improve Consumer Ad Experience

Coalition for Better Ads Will Use Research & Advocacy to Develop and Implement New Standards COLOGNE, GERMANY (dmexco) – September 15, 2016 – Leading international trade associations and companies involved in online media are joining forces to improve consumers’ experience with online advertising. The Coalition for Better Ads will leverage consumer insights and cross-industry expertise […]

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