Author Archive | IabIreland

Blog: Maximum Media Partner Profile, Digital Upfronts 2016

The inaugural IAB Digital Upfronts will be held on October 4th in the Convention Centre in Dublin and many of Ireland’s leading online publishers will be showcasing and presenting their digital advertising innovations to brand advertisers and agencies. As part of the build-up, Adworld.ie caught up with Katie Molony, CEO of Maximum Media. Tell us […]

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PR: Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015

Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015 Mobile display continues to outpace search and grew by an exponential 92.6% to €19 billion ($26 billion)   Brussels, 22 September 2016 – IAB Europe and IHS revealed their global figures for mobile advertising revenue today. The figures show that mobile advertising growth […]

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PR: IAB Ireland welcomes the launch of Global Ad Coalition; Online Media Leaders Join Forces to Improve Consumer Ad Experience

Coalition for Better Ads Will Use Research & Advocacy to Develop and Implement New Standards COLOGNE, GERMANY (dmexco) – September 15, 2016 – Leading international trade associations and companies involved in online media are joining forces to improve consumers’ experience with online advertising. The Coalition for Better Ads will leverage consumer insights and cross-industry expertise […]

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Blog: IAB Europe chief: ‘There’s an obsession in Brussels with tracking’

This article was first published on Digiday UK on the 1st of September 2016. Townsend Feehan is the CEO of IAB Europe. It’s been a busy year for IAB Europe. The rise of ad blocking, the EU Referendum and the General Data Protection Regulation revisions have caused major waves. But it’s the GDPR that’s currently causing the biggest headache for […]

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Blog: Launching the “Digitizing Ireland” report & the opportunities from the Digital Single Market

Suzanne McElligott, CEO of IAB Ireland attended the launch on July 5th of Boston Consulting Group’s (BCG) report on Digitizing Ireland which was commissioned by Google.   Minister Dara Murphy, TD, Minister of State for EU Affairs, Data Protection and the Digital Single Market attended the briefing as did representatives from relevant government departments and […]

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Blog: The Doubleclick Summit 2016, a review of what’s new in Google Display Advertising

Our guest blogger this week is Marija Cepulyte (pictured right) Client Services Manager at our IAB member; iProspect Ireland. She recently attended the DoubleClick Leadership Summit 2016 livestream and wrote the following piece reviewing the event. This was originally posted on the iProspect Blog. Many of us tuned in to the DoubleClick Announcement Live Stream, […]

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Blog: Deal or no deal? An agency view on the new IAB initiatives to improve Ad quality

Our guest blogger this month is Aileen McDaid, Digital Strategy Director at the IAB Agency Member; Mindshare. Aileen discusses the impact of Adblocking on the provision of quality internet content and how the new IAB run initiatives will help counteract it’s impact on the industry. As the wave of Brexit becomes ripples that affect our […]

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Press Release: IAB Ireland announce the Inaugural Irish Digital Upfronts will take place on 4th October in the CCD, Dublin

IAB Digital Upfronts is a showcase event where agencies and advertisers can hear first about the forthcoming innovations and premium digital offerings for the year ahead from Online Publishers and Tech suppliers. IAB Ireland is excited to be running our inaugural Digital Upfronts event on October 4th this year – our event will be one […]

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