Mobile Adspend for the year ended 2016 continues its upward trajectory, according to the latest IAB / PwC Online Adspend Study published today. Total Digital Adspend is now at a record high of €445m, reflecting year-on-year growth of 31% for 2016, compared to 29% for 2015 Mobile adspend reaches €231m for the year ended 2016, […]
Author Archive | IabIreland
IAB Postion Paper on ePrivacy Regulation
Data-driven advertising is the single largest revenue source for European digital media, making up more than 75 per cent of the online revenues for publisher’s journalistic content and more than 50 per cent of mobile application revenues.1 The importance of digital revenues is only increasing, as revenues from legacy print formats and app purchases are […]
IAB Native Breakfast Infographic – Conor Barron
Our February native advertising breakfast, sponsored by Journal Media, featured Conor Barron, Digital Communications Manager, Bord Gáis Energy. Conor discussed why Bord Gáis use native, and discussed profiles, customers and levels of engagement. Click here to download the infographic
IAB Native Breakfast Infographic – Mark Brennan
Our recent Native Advertising breakfast, sponsored by Journal Media, featured Mark Brennan, Head of Digital Marketing & Innovation, AIB. Mark discussed why AIB use native and outlined the do’s and dont’s for native campaigns. Click here to download the infographic
Blog: Let’s Simplify Digital!
Our guest blogger this week is Evelyn Peters, Digital Solutions Manager, Nielsen and an IAB Ireland Member. Evelyn touches on how our digital world seems to have evolved into such a complex medium and what we can focus on to make it a simpler and more transparent environment. One of my favorite quotes that I […]
Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe
The Coalition for Better Ads is a global initiative which is seeking to improve the consumer online ad experience. Extensive research (US and Europe) has defined the most objectionable Ad Experiences. More than 25,000 consumers in the research comparatively ranked different ad experiences presented to them when they read online articles. You can view examples […]
Blog: When will brands learn to demand quality? by Hugo McCafferty
Our guest blogger this week is Hugo McCafferty, Native Editor at Independent News & Media. Hugo’s piece focuses on the quality of native content and ensuring it cuts the mustard! It seems some brands just don’t care about the quality of the native content they are splashing out on at the moment because all around […]
Implications of the GDPR for the Digital Advertising Industry by IabIreland on March 8, 2018
The General Data Protection Regulation comes into effect on May 25th, 2018 with new data protection regulations which requires Irish businesses in the digital advertising industry to review and now plan for compliance. In addition, the e-Privacy Regulation, is also being reviewed and this will replace the current ePrivacy Directive (known as the cookie directive). […]
IAB Europe Interact conference
Interact is the premiere gathering of Europe’s digital advertising industry, where leading advertisers, industry experts, agencies and media owners come together to celebrate the achievements of the industry, analyse emerging business and technology trends, and reflect together on the challenges for the coming year and how best to address them. The programme features rich interactive discussions […]
IAB Ireland comments on recently issued PageFair 2017 Ad Blocking Report
IAB Ireland comments on recently issued PageFair 2017 Ad Blocking Report July 2016 research for IAB Ireland, conducted by Red C shows lower figure for Ad Blocking in Ireland and shows users are receptive to ‘Turn off Ad Blocker notices’ IAB Ireland is playing a key role in 3 global IAB initiatives, which are designed […]
