IabIreland
Research: The Mobile Consumer Experience (Oct 2017)
IabIreland - 0
Mobile adoption and usage is prevalent in Ireland and Globally. Mobile devices are an integral part of consumers’ daily lives.
26th October, 2017
IAB Ireland, as...
Research: IAB Ireland & Nielsen release latest Irish VOD research ‘The Power of VOD 4’
IabIreland - 0
IAB Ireland and Nielsen release latest Irish research which confirms Video on Demand (VOD) viewing is entrenched in the market
• 74% of Irish Adults...
IAB MoVi 2017- Mobile and Video: the brand Opportunity
IabIreland - 0
IAB MoVI
Our theme for IAB MoVi was ‘Mobile and Video: the brand opportunity’. With Mobile and Video been consistently the key growth areas in...
Presentation: IAB AAI Toolkit ‘Digital comes of Age, Challenges & Solutions ‘ Oct 2017
IabIreland - 0
IAB Ireland AAI Toolkit presi Oct2017 (1)
The five golden rules of programmatic for brands
IabIreland - 0
Gawain Owen, Digital Strategy Director from Jellyfish and guest speaker at the IAB ‘Getting up to speed in Programmatic’ briefing highlights the top 5...
European Viewability Certification Framework – Documents
IabIreland - 0
Q&A related to the press release
European Viewability Measurement Principles
Overview of the European Viewability Initiative
Launch of European Viewability Certification Framework
IabIreland - 0
Brussels, 10th August 2017 - The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive...
MOAT
IabIreland - 0
Company description:
Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics,...
PR: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio
IabIreland - 0
FOR IMMEDIATE RELEASE
IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio
Brussels, 31 July 2017, The IAB Tech Lab has released...
Brightcove
IabIreland - 0
Company description:
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for delivering and monetizing video across connected devices. The company offers...
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IAB Connect H2 2020 – Presentations
The theme for IAB Connect H2, which took place on Thursday 5th November, 2020 was: Engaging your Consumers in a time of change,with our agenda...
Listen Up Ireland 2020 – Research on the Irish Digital Audio Landscape
IAB Ireland press release
Thursday November 5th, 2020
IAB Ireland research Listen Up Ireland 2020 records strong growth in digital audio users, in consumption and across...
Brand Priorities inform the agenda for IABConnect H2 Webinar Nov 5th
IAB Ireland press release
Thursday, 22nd November, 2020
Brand Priorities inform the agenda for IAB Connect H2 Webinar Nov 5th
The theme for Connect H2, IAB Ireland’s...