IAB Europe is delighted to announce the shortlist of finalists for The MIXX Awards Europe 2017. Winners of the thirteen categories will be announced at IAB Europe’s Interact conference in Amsterdam on 23rd May. The MIXX Awards Europe are an opportunity to gain industry recognition for your digital marketing campaigns and the contribution they have […]
Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals. Based on a survey of approximately 700 advertisers, agencies and publishers from across 31 markets, the study provides insight into the video ad formats landscape across Europe, including […]
The General Data Protection Regulation (“GPDR”) comes into force on 25 May 2018, and many businesses are beginning to prepare for its introduction. While the GDPR builds on familiar concepts and rules, it also brings about many changes. To help prepare for these changes, IAB member Mason Hayes & Curran have launched and shared their […]
Our guest blogger this week is Diarmaid Mac Mathúna, Head of Client Services, Agtel and IAB Ireland members. Diarmaid talks of the new Apple Clips app and how to best optimise video for social media. The world of social videos is going to explode this April now that Apple has launched its new video app […]
IAB Ireland PWC Adspend 2016 Infographic
Mobile Adspend for the year ended 2016 continues its upward trajectory, according to the latest IAB / PwC Online Adspend Study published today. Total Digital Adspend is now at a record high of €445m, reflecting year-on-year growth of 31% for 2016, compared to 29% for 2015 Mobile adspend reaches €231m for the year ended 2016, […]
Data-driven advertising is the single largest revenue source for European digital media, making up more than 75 per cent of the online revenues for publisher’s journalistic content and more than 50 per cent of mobile application revenues.1 The importance of digital revenues is only increasing, as revenues from legacy print formats and app purchases are […]
Our February native advertising breakfast, sponsored by Journal Media, featured Conor Barron, Digital Communications Manager, Bord Gáis Energy. Conor discussed why Bord Gáis use native, and discussed profiles, customers and levels of engagement. Click here to download the infographic
Our recent Native Advertising breakfast, sponsored by Journal Media, featured Mark Brennan, Head of Digital Marketing & Innovation, AIB. Mark discussed why AIB use native and outlined the do’s and dont’s for native campaigns. Click here to download the infographic
Our guest blogger this week is Evelyn Peters, Digital Solutions Manager, Nielsen and an IAB Ireland Member. Evelyn touches on how our digital world seems to have evolved into such a complex medium and what we can focus on to make it a simpler and more transparent environment. One of my favorite quotes that I […]
