IabIreland
321 POSTS0 COMMENTS
IAB Connect 2018 – Presentations
IabIreland - 0
Our theme for 2018 was: Working together to do Better
Given the nature of digital advertising, collaboration is the driver of IAB outputs, from brands...
IAB PwC Online Adspend FY 2017 Infographic
IabIreland - 0
Thursday 12th April 2018
Irish Digital Advertising Spend grew by 10% in 2017 according to the latest IAB / PwC Online Adspend Study published today.
...
Press Release Adspend 2017
IabIreland - 0
Pictured at the launch of the IAB PwC Online Adspend study for 2017 at PwC, Dublin were (left to right): Suzanne McElligott, CEO, IAB...
Leading Irish Brands, Publishers and Agencies collaborate to be first in Europe in testing IAB’s new flexible ad formats
IabIreland - 0
IAB Ireland press release
Thursday 22nd March 2018
Leading Irish Brands, Publishers and Agencies collaborate to be first in Europe in testing IAB’s new flexible ad...
Blog: The latest slice of Ireland snapshot
IabIreland - 0
Our guest Blogger, Maria Scannell, Chief Commercial Officer, Maximum Media has summarised some key findings from Maximum Media's third annual ‘Slice of Ireland’ insights...
IAB Ireland / MHC – GDPR 10 Actions to take now
IabIreland - 0
December 2017
The General Data Protection Regulation (GDPR) will come into effect on 25 May 2018.
IAB Ireland wants to help members understand what the new...
Blog: More Mobile, more Opportunity?
IabIreland - 0
Our guest Blogger, Colleen Savage, Strategic Planner and Brand Storytelling from WaveMaker has summarised some key findings from the 2017 IAB Ireland Nielsen...
Blog: A different approach to measurement will help advertisers and agencies give credit where it’s due
IabIreland - 0
Our Guest Blogger, Giorgio Vildacci, Product Marketing Manager from Quantcast summarizes how a different approach to measurement can help advertisers and agencies give credit...
Research: The Mobile Consumer Experience (Oct 2017)
IabIreland - 0
Mobile adoption and usage is prevalent in Ireland and Globally. Mobile devices are an integral part of consumers’ daily lives.
26th October, 2017
IAB Ireland, as...
Research: IAB Ireland & Nielsen release latest Irish VOD research ‘The Power of VOD 4’
IabIreland - 0
IAB Ireland and Nielsen release latest Irish research which confirms Video on Demand (VOD) viewing is entrenched in the market
• 74% of Irish Adults...
TOP AUTHORS
- Advertisment -