IabIreland
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Leading Irish Brands, Publishers and Agencies collaborate to be first in Europe in testing IAB’s new flexible ad formats
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IAB Ireland press release
Thursday 22nd March 2018
Leading Irish Brands, Publishers and Agencies collaborate to be first in Europe in testing IAB’s new flexible ad...
Blog: The latest slice of Ireland snapshot
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Our guest Blogger, Maria Scannell, Chief Commercial Officer, Maximum Media has summarised some key findings from Maximum Media's third annual ‘Slice of Ireland’ insights...
IAB Ireland / MHC – GDPR 10 Actions to take now
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December 2017
The General Data Protection Regulation (GDPR) will come into effect on 25 May 2018.
IAB Ireland wants to help members understand what the new...
Blog: More Mobile, more Opportunity?
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Our guest Blogger, Colleen Savage, Strategic Planner and Brand Storytelling from WaveMaker has summarised some key findings from the 2017 IAB Ireland Nielsen...
Blog: A different approach to measurement will help advertisers and agencies give credit where it’s due
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Our Guest Blogger, Giorgio Vildacci, Product Marketing Manager from Quantcast summarizes how a different approach to measurement can help advertisers and agencies give credit...
Research: The Mobile Consumer Experience (Oct 2017)
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Mobile adoption and usage is prevalent in Ireland and Globally. Mobile devices are an integral part of consumers’ daily lives.
26th October, 2017
IAB Ireland, as...
Research: IAB Ireland & Nielsen release latest Irish VOD research ‘The Power of VOD 4’
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IAB Ireland and Nielsen release latest Irish research which confirms Video on Demand (VOD) viewing is entrenched in the market
• 74% of Irish Adults...
IAB MoVi 2017- Mobile and Video: the brand Opportunity
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IAB MoVI
Our theme for IAB MoVi was ‘Mobile and Video: the brand opportunity’. With Mobile and Video been consistently the key growth areas in...
Presentation: IAB AAI Toolkit ‘Digital comes of Age, Challenges & Solutions ‘ Oct 2017
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IAB Ireland AAI Toolkit presi Oct2017 (1)
The five golden rules of programmatic for brands
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Gawain Owen, Digital Strategy Director from Jellyfish and guest speaker at the IAB ‘Getting up to speed in Programmatic’ briefing highlights the top 5...
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