IabIreland

IAB MoVI Our theme for IAB MoVi was ‘Mobile and Video: the brand opportunity’. With Mobile and Video been consistently the key growth areas in...

IAB Ireland AAI Toolkit presi Oct2017 (1)

Gawain Owen, Digital Strategy Director from Jellyfish and guest speaker at the IAB ‘Getting up to speed in Programmatic’ briefing highlights the top 5...

Q&A related to the press release European Viewability Measurement Principles Overview of the European Viewability Initiative  

Brussels, 10th August 2017 - The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive...

Company description:  Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics,...

FOR IMMEDIATE RELEASE IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio Brussels, 31 July 2017, The IAB Tech Lab has released...

Company description:  Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for delivering and monetizing video across connected devices. The company offers...

1 IN 5 SMARTPHONE OWNERS WORLDWIDE USE THEIR DEVICE EVERY 5 MINUTES & NEARLY HALF OF ALL USERS ARE MOTIVATED TO REACT TO ADS...

IAB Europe conducted Research in November 2016 to look at the Attitudes to Digital Video Advertising among stakeholders including Advertisers, Agencies and Publishers across...