The Coalition for Better Ads is a global initiative which is seeking to improve the consumer online ad experience. Extensive research (US and Europe) has defined the most objectionable Ad Experiences. More than 25,000 consumers in the research comparatively ranked different ad experiences presented to them when they read online articles. You can view examples […]
Author Archive | IabIreland
Blog: When will brands learn to demand quality? by Hugo McCafferty
Our guest blogger this week is Hugo McCafferty, Native Editor at Independent News & Media. Hugo’s piece focuses on the quality of native content and ensuring it cuts the mustard! It seems some brands just don’t care about the quality of the native content they are splashing out on at the moment because all around […]
Implications of the GDPR for the Digital Advertising Industry by IabIreland on March 8, 2018
The General Data Protection Regulation comes into effect on May 25th, 2018 with new data protection regulations which requires Irish businesses in the digital advertising industry to review and now plan for compliance. In addition, the e-Privacy Regulation, is also being reviewed and this will replace the current ePrivacy Directive (known as the cookie directive). […]
IAB Europe Interact conference
Interact is the premiere gathering of Europe’s digital advertising industry, where leading advertisers, industry experts, agencies and media owners come together to celebrate the achievements of the industry, analyse emerging business and technology trends, and reflect together on the challenges for the coming year and how best to address them. The programme features rich interactive discussions […]
IAB Ireland comments on recently issued PageFair 2017 Ad Blocking Report
IAB Ireland comments on recently issued PageFair 2017 Ad Blocking Report July 2016 research for IAB Ireland, conducted by Red C shows lower figure for Ad Blocking in Ireland and shows users are receptive to ‘Turn off Ad Blocker notices’ IAB Ireland is playing a key role in 3 global IAB initiatives, which are designed […]
PR: EMEA Video Benchmarks Report 2016
Brands and advertisers worldwide are investing an increasing amount of their media budgets into digital channels and leveraging video’s ability to influence audiences with compelling storytelling through sight, sound and motion. Videology have just released the EMEA Video Benchmarks 2016 report, which features the trends and developments within leading EMEA markets. The 2016 EMEA Benchmarks […]
Sheology
Contact Details: 1 The Cubes Offices Beacon South Quarter Sandyford Dublin 18 D18 RF44 Tel: +353 1 9011 686 Email: hello@sheologydigital.com Web: www.sheology.com About Sheology Sheology is Ireland’s leading and only pure female digital publishing agency. The company was founded by husband and wife team, Sandra and Cormac McKenna in 2009. Sheology owns and manages a number […]
Adroll
Contact Details: Level 6, 1 Burlington Plaza, Burlington Road Dublin 4 Tel: +353 1 653 2009 Web: www.adroll.com Company Description: AdRoll is a leading performance marketing platform with over 30,000 clients worldwide. Its suite of high-performance tools works across devices, helping businesses attract, convert, and grow their customer base. The company is home to the […]
IMAGE Publications
Contact Details: Unit 3 Block 3 Harbour Square Dun Laoghaire Co. Dublin Tel: 01 271 9600 Email: info@image.ie Web: www.image.ie Membership Type: Ordinary Members
VE Interactive
Contact Details: Dogpatch Labs The CHQ Building Custom House Quay Dublin 1 Tel: +00353 87 6199258 Email: Brian.OKeeffe@ve.com Web: www.ve.com Company Description: Ve Interactive is a leading technology company with data at its core. Every day, its vast systems collect billions of online audience data points in real-time and blend them with third-party data. Deep segmentation […]
