• Landmark Digital Adspend Report: Mobile Adspend overtakes Desktop for the first time • Reflecting growth of 67% year on year, Mobile Adspend reaches €108.5m in H1 2016 (Jan to June) • Total Digital Adspend is now at a record high of €216m for a half year, with 33% growth year-on-year The H1 2016 IAB […]
Author Archive | IabIreland
IAB Ireland Mobile Audit 2016 – Finance – Infographic
IAB Ireland Mobile Audit 2016 – Finance – Infographic
IAB Ireland Mobile Audit 2016 – Retail – Infographic
IAB Ireland Mobile Audit 2016 – Retail – Infographic
2016 Mobile Commerce – a Global Perspective by IAB & On Device Research – Infographic
2016 Mobile Commerce – a Global Perspective by IAB & On Device Research Infographic Click Here View the full IAB Mobile Commerce 2016 report on the IAB US web site. Hear the full details of the Global Mobile Commerce research and report, including a view on the Irish Market at IAB Mobile Connect 2016 on […]
Blog: Maximum Media Partner Profile, Digital Upfronts 2016
The inaugural IAB Digital Upfronts will be held on October 4th in the Convention Centre in Dublin and many of Ireland’s leading online publishers will be showcasing and presenting their digital advertising innovations to brand advertisers and agencies. As part of the build-up, Adworld.ie caught up with Katie Molony, CEO of Maximum Media. Tell us […]
PR: Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015
Global Mobile Advertising revenues surged to €37 billion ($49 billion) in 2015 Mobile display continues to outpace search and grew by an exponential 92.6% to €19 billion ($26 billion) Brussels, 22 September 2016 – IAB Europe and IHS revealed their global figures for mobile advertising revenue today. The figures show that mobile advertising growth […]
PR: IAB Ireland welcomes the launch of Global Ad Coalition; Online Media Leaders Join Forces to Improve Consumer Ad Experience
Coalition for Better Ads Will Use Research & Advocacy to Develop and Implement New Standards COLOGNE, GERMANY (dmexco) – September 15, 2016 – Leading international trade associations and companies involved in online media are joining forces to improve consumers’ experience with online advertising. The Coalition for Better Ads will leverage consumer insights and cross-industry expertise […]
Blog: IAB Europe chief: ‘There’s an obsession in Brussels with tracking’
This article was first published on Digiday UK on the 1st of September 2016. Townsend Feehan is the CEO of IAB Europe. It’s been a busy year for IAB Europe. The rise of ad blocking, the EU Referendum and the General Data Protection Regulation revisions have caused major waves. But it’s the GDPR that’s currently causing the biggest headache for […]
Blog: Launching the “Digitizing Ireland” report & the opportunities from the Digital Single Market
Suzanne McElligott, CEO of IAB Ireland attended the launch on July 5th of Boston Consulting Group’s (BCG) report on Digitizing Ireland which was commissioned by Google. Minister Dara Murphy, TD, Minister of State for EU Affairs, Data Protection and the Digital Single Market attended the briefing as did representatives from relevant government departments and […]
Blog: Confessions of an Advertising Addict by Aaron Chalke, Mediaworks
Our guest blogger this week is Aaron Chalke from IAB Ireland Agency Member, Mediaworks in Dublin. His blog piece is a great reminder of the strength and conviction needed in the creative process for agency staff and how trust is paramount in the agency/client relationship. My name is Aaron and I’m an ad-oholic. I’m addicted […]
