Author Archive | IabIreland

LinkedIn

Contact Details: Gardiner House Wilton Plaza Wilton Place Dublin County Dublin DUBLIN 2 Web: linkedin.com Company Description: LinkedIn connects the world’s professionals and gives them an authentic means to establish their own professional profile online, connect with trusted contacts and extend their professional network. This is made possible by the exchange of information, ideas, and insights […]

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Epsilon

Contact Details: Ciara Bailey  Hambleden House, 19-26 Pembroke Street Lower  Dublin 2, Ireland Tel: : +353 (1) 513 5200 Email: Ciara.Bailey@epsilon.com Web: www.epsilon.com Company Description: We bring the power and expertise of our global marketing company to your doorstep. So our engaging, eye-catching creative is always backed by data and insights. All brought to you […]

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PwC Ireland

Contact Details: 1 Spencer Dock North Wall Quay Dublin 1 Tel: +353 1 792 6000 Web: www.pwc.ie Company Description PwC is Ireland’s largest professional services firm and supports clients across a range of areas including: consulting, digital strategy, analytics, assurance and tax. Helping clients achieve their goals is at the heart of what we do. By […]

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Phone Fatale: New research on the Irish women’s love affair with their Smartphone

Phone Fatale: New research on the Irish women’s love affair with their Smartphone EVOKE.ie (IAB Ireland members) recently commissioned Amarach Research to conduct a study on Irish Women’s Smartphone use. See below for an early sneakpeek at the findings, the full research report will be released in the coming weeks:  71% of female 25-34 year olds are […]

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Facebook

Company name: Facebook Contact Details: 4 Grand Canal Square, Dublin 2 Company Description: Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share […]

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Adblocking will hurt consumers and publishers – IAB Europe Press Release in response to Mobile Operator Three announcement

MOBILE OPERATOR THREE’S ROLLOUT OF NETWORK LEVEL AD BLOCKING WILL HURT CONSUMERS AND PUBLISHERS ACROSS EUROPE Brussels, 19 February 2016 – IAB Europe today expressed its serious concern following the announcement that mobile operator Three is to impose network-level ad blocking in the UK and Italy followed by a rapid roll-out of the technology in […]

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Measuring what matters, making Analytics count

Our guest blogger is IAB trainer, Steve Thompson (pictured right). Steve is running our first Analytics Workshop next week in Dublin, on how to use analytics to understand your customers through the consumer purchasing journey, how they engage with your digital portfolio and how to manage your digital marketing activities across the owned, paid and earned media […]

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The Power of Infographics to tell a Story

Our guest blogger this week is Grace Garvey, Digital Communications Manager at Tinderpoint* in Dublin. IAB Ireland members, Tinderpoint have worked jointly on Infographics to assist communicating graphically on various topics, including the IAB Mobile Audit’s 2014 and the Mobile Audit (Automotive & Retail) 2015. We found this a very effective way to present the audit results […]

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