Author Archive | IabIreland

Press Release: Buy-side and sell-side stakeholders recognise the role of programmatic in driving business impacts

Brussels, 8th June 2016 Reduction of media wastage and greater cost and trading efficiencies are identified as the biggest business impacts when investing in programmatic, the second IAB Europe Attitudes towards Programmatic Advertising survey* reveals. Based on a survey of more than 900 advertisers, agencies and publishers from across 29 markets, the study provides clarity […]

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Charter on Digital Advertising Best Practice (Draft for IAB Ireland Member Consultation)

Charter on Digital Advertising Best Practice Draft for IAB Ireland Member Consultation Process Whereas: The advertising-supported internet has allowed consumers to benefit from free or low cost access to quality content made available to them online, Advertising has historically played an important role in supporting free and independent media, which are critical to a functioning […]

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Press release: European Online Advertising surpasses TV to record annual spend of €36.2bn

Lisbon, 11th May 2016 – At the 10th edition of its annual Interact conference today, IAB Europe announced that online advertising grew 13.1% to a market value of €36.2bn in 2015 surpassing the €33.3bn European TV market. The AdEx Benchmark research – the definitive guide to the state of the European online advertising market – […]

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Blog: Why we should embrace showrooming

Our guest blogger this week is  Céline Nowak a PPC Account Manager at IAB Ireland members, Tinderpoint. A statement from Google I came across recently got me thinking about the phenomenon of ‘showrooming’, a trend that is changing the retail landscape. It highlighted the use of mobile phones in shops that is turning bricks-and-mortar outlets into […]

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Digital Adspend hits high of €340m with 29% growth in 2015, IAB & PwC Adspend Study reveals

Digital Adspend hits high of €340m with 29% growth in 2015 Mobile advertising represents 41% of total digital spend with growth year-on-year of 78% Display advertising growth of 38% is driven by Video on Demand, Social Media and Native. The 2015 IAB PwC Online Adspend Study records growth of 29% in the Irish digital advertising […]

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Contact Details: 22 Fitzwilliam Street Upper Dublin D02 WR82 Tel: +353 1 7088100 Email: Web: Company Description: We are a Video Agency working in a digital world. We do strategy, creative and production. Our videos capture imaginations. They connect emotionally with people through the power of moving pictures. Our work delivers measurable results […]

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Contact Details: Gardiner House Wilton Plaza Wilton Place Dublin County Dublin DUBLIN 2 Web: Company Description: LinkedIn connects the world’s professionals and gives them an authentic means to establish their own professional profile online, connect with trusted contacts and extend their professional network. This is made possible by the exchange of information, ideas, and insights […]

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