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Getting Ready for the GDPR Guide – Mason Hayes & Curran

The General Data Protection Regulation (“GPDR”) comes into force on 25 May 2018, and many businesses are beginning to prepare for its introduction. While...

Blog: How the new Apple Clips app will transform social video – and what to do about it

Our guest blogger this week is Diarmaid Mac Mathúna, Head of Client Services, Agtel and IAB Ireland members. Diarmaid talks of the new Apple...

IAB Ireland PWC Adspend Infographic 2016

IAB Ireland PWC Adspend 2016 Infographic

PR: IAB Ireland Adspend Press Release 2016

Mobile Adspend for the year ended 2016 continues its upward trajectory, according to the latest IAB / PwC Online Adspend Study published today. Total Digital...

IAB Postion Paper on ePrivacy Regulation

Data-driven advertising is the single largest revenue source for European digital media, making up more than 75 per cent of the online revenues for...

IAB Native Breakfast Infographic – Conor Barron

Our February native advertising breakfast, sponsored by Journal Media, featured Conor Barron, Digital Communications Manager, Bord Gáis Energy. Conor discussed why Bord Gáis use native, and...

IAB Native Breakfast Infographic – Mark Brennan

Our recent Native Advertising breakfast, sponsored by Journal Media, featured Mark Brennan, ‎Head of Digital Marketing & Innovation, AIB. Mark discussed why AIB use native and...

Blog: Let’s Simplify Digital!

Our guest blogger this week is Evelyn Peters, Digital Solutions Manager, Nielsen and an IAB Ireland Member. Evelyn touches on how our digital world...

Press Release: Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile Web in North America and Europe

The  Coalition  for  Better  Ads is a global initiative which is seeking to improve the consumer online ad experience. Extensive research (US and Europe)...

Blog: When will brands learn to demand quality? by Hugo McCafferty

Our guest blogger this week is Hugo McCafferty, Native Editor at Independent News & Media. Hugo's piece focuses on the quality of native content...

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