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IAB MoVi 2019 Presentations

Our theme for IAB MoVi 2019 was Partnership in Practice. As Digital evolves, partnership is more important than ever to sustain a healthy digital ecosystem, and to enable Brands to maximise the best Return on their Advertising Spends. We showcased amazing digital case studies from AIB and Heineken 0.0%, as well as award winning Digital Creative […]

IAB UK study: The Rules of Attention

In July 2019, IAB UK conducted a study looking at The Rules of Attention The aim of this study is to understand more about the factors that determine the amount of attention online ads receive. Specifically, IAB UK have tested the following: Quality of environment Location of the ad Device-appropriate ad units The impact of […]

Using Digital Display to drive brand metrics

IAB IRELAND CHUPI RESEARCH PROVES THE BRANDING POWER OF DISPLAY ADVERTISING ON CONTENT RICH SITES Awareness increased by 20% among Chupi’s target audience and by 38% in the general population 48% increase in Brand Consideration Brand Image metrics grew by 16% IAB Ireland’s Publisher Council partnered with Mindshare and client Chupi to run a digital […]

IAB Europe & IAB Tech Lab releases TCF 2.0

IAB Europe & IAB Tech Lab Release Updated Transparency & Consent Framework IAB Europe, in partnership with IAB Tech Lab, announced on 21st August the launch of the second iteration of the Transparency and Consent Framework (TCF). The TCF is an industry tool that supports companies within the digital advertising ecosystem as they manage their […]

GDPR Update and Recommended Actions 1 year on

One year since GDPR was enacted, IAB Ireland along with colleagues from IAB Europe met with the DPC (Data Protection Commissioner) here in Dublin to update on V2 of IAB Europe’s Transparency and Consent Framework. Below is an update from that meeting as well as an update on the UK’s Data Protection Authority’s most recent […]

IAB Europe launches Public Comment for GDPR TCF ver 2.0

IAB Europe Launches Public Comment for its GDPR Transparency & Consent Framework Version 2.0 IAB Europe, alongside the IAB Tech Lab, have today announced that the Policies and Technical Specifications for version 2.0 of the Transparency & Consent Framework (TCF) are being made available for public comment. The opportunity to comment will last for 30 […]

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