Sorry, no posts matched your criteria.

What’s New

European Viewability Certification Framework – Documents

Q&A related to the press release European Viewability Measurement Principles Overview of the European Viewability Initiative

Launch of European Viewability Certification Framework

Brussels, 10th August 2017 – The European Viewability Steering Group (EVSG), a cross-industry body originally formed towards the end of 2015 by the Interactive Advertising Bureau Europe (IAB Europe), the European Association of Communications Agencies (EACA) and the World Federation of Advertisers (WFA), today announces the launch of a comprehensive European Viewability Certification Framework. This […]

PR: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio

FOR IMMEDIATE RELEASE IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio which is a set of recommendations focusing on the reality of user experience in a digital media world of increasing consumption across multiple devices […]

IAB Global Research launched – Always On: The Mobile Consumer Experience

1 IN 5 SMARTPHONE OWNERS WORLDWIDE USE THEIR DEVICE EVERY 5 MINUTES & NEARLY HALF OF ALL USERS ARE MOTIVATED TO REACT TO ADS AFTER SEEING THEM ON MOBILE IAB Global Research Shows Mobile Web Is Preferred for Functional Tasks and Utility, While Mobile Apps Are Favored for Entertainment and Social Activities (June 13, 2017) […]

IAB Europe – Attitudes to Digital Video Advertising Infographic

IAB Europe conducted Research in November 2016 to look at the Attitudes to Digital Video Advertising among stakeholders including Advertisers, Agencies and Publishers across 31 markets across Europe, including Ireland. About the Research: An online survey was used with the help of the national IAB network to ensure a representative sample across European markets. The […]

Latest Tweets

For a deep dive into Mobile & Video including new Irish @neilsen mobile & Video research attend IAB MoVI. Book now… https://t.co/6KgDy2gMSz

18 hours ago
RT @IABEurope: Without data-driven ads, downloading free #apps could become a thing of the past. #LikeABadMovie #ePrivacy https://t.co/n523mdjhRt

2 days ago
RT @thepersuaders: Looking forward to interview @SuzanneMcEl from @iabireland on today's show in advance of next week's AAI seminar https://t.co/EL2Pb7VunR

4 days ago
Hear expert panellists: Tim Castree, Pat Kiely, Stephen McCormack, Vanessa Fitzgerald at IAB MoVi & more. Book now… https://t.co/dMBGEfwtcB

4 days ago

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Read More

Accept Cookies

Navigation

Latest Tweets