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IAB Europe launches Public Comment for GDPR TCF ver 2.0

IAB Europe Launches Public Comment for its GDPR Transparency & Consent Framework Version 2.0 IAB Europe, alongside the IAB Tech Lab, have today announced that the Policies and Technical Specifications for version 2.0 of the Transparency & Consent Framework (TCF) are being made available for public comment. The opportunity to comment will last for 30 […]

IAB Connect 2019 – Presentations

Our theme for IAB Connect 2019, held on 5th April, 2019 at the Guinness Storehouse was A Better Digital World. The agenda was designed to consider some key opportunities and challenges in building a vibrant sustainable digital advertising industry. We had a packed house of brands, publishers, agencies, platforms, adtech and measurement companies along […]

Listen Up Ireland – Digital Audio Research Ireland 2019

IAB Ireland’s Mobile and Audio Council commissioned Red C Research to conduct Research into the Digital Audio Opportunity in Ireland. The research sought to establish the usage of Digital Audio in Ireland across demographics, the channels used, time spent listening, devices used, time of day listening, content, activities whilst listening etc. Digital Audio is defined […]

IAB Ireland PwC Online Adspend Report 2018

IAB Ireland press release Thursday 4th April 2019 Irish Digital Advertising Spend grew by 17% in 2018 according to the latest IAB / PwC Online Adspend Study published today. Total Digital adspend is €574m reflecting year-on-year growth of 17% for 2018 Mobile adspend reaches €376m for the year ended 2018, with a growth rate of […]

IAB Ireland announces Brand Membership opportunity for 2019

AER LINGUS, BANK OF IRELAND, KBC, NISSAN, THREE, VHI HEALTHCARE AND VODAFONE AMONG LEADING ADVERTISERS ADOPTING IAB MEMBERSHIP As the trade organisation for digital advertising, IAB Ireland’s membership is comprised of Ireland’s leading publishers, digital agencies, and all companies providing services to the digital advertising industry. The remit of IAB is to facilitate collaboration in […]

IAB MoVi 2018

The Power of the Digital Consumer was the theme for IAB MoVi 2018, IAB Ireland’s annual Mobile and Video Advertising Conference. We have entered a new era of brand creation – one in which Direct Brands are forging strong customer relationships, winning meaningful marketing share, and reshaping the way startups and incumbents alike are taking […]

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