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IAB Ireland Member Briefing on preparing for a post third party cookie world (25june’20)

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Suzanne McElligott moderated panel on Transparency, Brand Safety, Ad Fraud @ IAB Europe’s Interact

Lack of transparency, brand safety and ad fraud impact on brand investment and consumer trust – Are we getting better as an industry? What is making a real difference? At IAB Europe’s Online Conference Interact on June 3rd, 2020, Suzanne McElligott moderated a panel of key stakeholders on these important topics. Stevan Randjelovic, Director, Brand […]

IAB Ireland Member Briefing on the DPC Cookie Report & Guidance May 2020 – link to presentations

IAB IRELAND BRIEFING ON THE DPC COOKIE REPORT AND GUIDANCE To assist members in understanding the recent DPC Report and Guidance on Cookies and Tracking Technologies, and its application to their organisations use of cookies, IAB Ireland hosted a members’ briefing via Zoom at 4pm on Monday 25th May. You can view the Report here and the Guidance here. Our speakers and panellists were: Deputy Commissioner, […]

IAB Connect 2020 – Event presentations

IAB Connect 2020 ran as a virtual event via Zoom on Wednesday 17th June, with over 350 registered attendees. Thanks so much for joining us virtually, whilst we await a return to face to face conferences. Welcome – Suzanne McElligott IAB Connect 2020 KEYNOTE PRESENTATION: Lemon Online Orlando Wood, Chief Innovation Officer, System1 and author […]

DPC: Advertisers and Publishers Largely Fall Short of Irish ePrivacy Regulations

We recently shared Notes from IAB Ireland on the DPC Report on Cookies and other tracking technologies. We are very pleased to now share the views of our member and guest blogger, Matthias Matthiessen, Senior Privacy Counsel, Quantcast on the recent guidance from the DPC. The Data Protection Commission (DPC) is the latest European data protection […]

Irish Digital Advertising Spend grew by 17% in 2019 according to the latest IAB / PwC Online Adspend Study

IAB Ireland press release Friday, 24th April 2020 Irish Digital Advertising Spend grew by 17% in 2019 according to the latest IAB / PwC Online Adspend Study published today. Total digital adspend was €673m reflecting year-on-year growth of 17% for 2019 Social and video drive online display advertising’s 30% growth to €326m in 2020 Search […]

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