Irish Mirror

Mirror Media Ireland is part of Trinity Mirror plc, one of the largest publishing groups in Europe.  We have a famously crusading publishing heritage and our dynamic Irish media business is progressive, relevant and an essential part of our readers’ everyday lives.

At Mirror Media, the conversation starts with us.  We are a fantastically innovative, multimedia organisation with an established and award-winning brand portfolio including the Irish Mirror,, Pride of Ireland, Dublin Live and Belfast Live; and we deliver unique innovative media solutions that achieve true stand-out.

mirrorMirror Group Newspapers began producing regionalised, Irish content around the mid 90’s with the tabloidization of the Irish newspaper industry changing the landscape forever.   Serving the NI and ROI markets, ‘Mirror Media Ireland’ has been a natural progression for our Irish business with advancements in our multimedia offering and digital integration.

We operate All-Ireland with websites, events and newspapers operating out of offices in Dublin and Belfast.  With a huge digital footprint and technology team in the UK, we can tap into extensive digital support system in areas such as ad ops, optimisation, marketing and innovations.

Through our portfolio of publications, websites and digital platforms, we’re proud to create conversations every day.

We engage and excite our audiences with best in class content & creativity.  The rich media, purpose built ad solutions that we create and produce on behalf of clients have had huge success over the last two years and continue to outperform themselves with each execution. And the addition of Native Content to our Creative Solutions offering has enabled us to engage our audience in content they enjoy while driving home key brand messages.

Our dedicated in-house commercial writers based in the NI & ROI teams can create bespoke content campaigns to brief; and the content distribution model we have in place guarantees eyeballs and ensures an memorable reader experience.  Content on our websites is timed and targeted to meet the strategic needs of the client and the Content Magazine innovation we offer allows clients to disrupt the flow of conversation and fully immerse their brand within chosen topics.

We collaborate with agencies and clients to tell your story.  A story perfectly tailored to cut through multiple channels to speak to and engage the reader.  Connecting your brand with our audience, the conversation starts with us. We have a pool of highly talented people – writers, designers, campaign planners, account handlers, social media specialists and account managers – who are equipped to create and deliver dynamic communication ideas for commercial partners.

Our innovative mobile formats are at the forefront of mobile advertising solutions in Ireland.

Digital innovation is at the heart of everything we do – from ad format ideation and content curation to the brief response process and delivery.  We entered the digital marketplace at a challenging time and we were playing catch up from day one. To disrupt the status quo, we introduced exclusive, rich media solutions which weren’t available elsewhere and worked with clients through their media/creative agencies to help them deliver the most engaging, impactful digital solutions.

We recently introduced our most advanced native solution; the Content Magazine. This solution facilitates the targeted distribution of branded content through our titles in the most native way possible.

The success of what are now deemed ‘standard formats’, such as the Spincube innovation, has resulted in the development of a whole suite of more pioneering iterations like the Lidl ‘Add to Trolley’ format where users were encouraged to drag and drop products into a Lidl trolley which calculated their spend and subliminally educated our users how cheap their full shop with Lidl could be.

It’s these successful case studies & developments that have seen us become the go-to media supplier for digital innovation.

We specialise in media partnerships – according to comScore (July 2016), Trinity Mirror Group has the second largest reach on mobile in Ireland. Audience reach, plus rich media solutions and content expertise, we’re in prime position to help clients position their brand in the Irish market.

Our latest deep integration is for FIFA 17 where we’ve partnered with EA to launch the game in Ireland.  Driven though content, our commercial writer has devised a strategy to bring fictional character ‘Hunter’ to life throughout our titles.  The entire campaign relies on our ability to target the right user at the right time – visitors to Mirror Football will be presented with the fictional stories and the entire campaign is backed with rich media desktop and mobile formats to drive further engagement.

Start the conversation with us…

Padraig Sugrue, Head of Digital Sales / t. 01 868 8630

@MirrorMediaIRL / @irishmirror

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