We are TheJournal.ie, The42, DailyEdge and Fora.
We create news for you to read on your smartphone.
We are fast with breaking news, clear about the facts and concise with the information you need to know.
And we go in depth to deliver substance on the subjects that matter to our audience.
Journal Media disrupted the Irish media market on its foundation in 2010.
In six years, we have built a news brand that challenges legacy publishers which
have been operating for more than a century.
We focus exclusively on the Irish market.
1. Native advertising
We lead the Irish market in native advertising, because we care about delivering our clients’ messages in a way that creates value for our users. We share data and insights across editorial and commercial teams to make sure our content hits the mark.
2. Digital innovation
Our app and web platforms are built in-house from the ground up, which gives us the capability to deliver technological innovations for clients that create totally new experiences for our readers.
TheJournal.ie changed the Irish media landscape by putting the user first: delivering news in a format shaped by audience needs, not legacy production cycles. We have created an engaged community unparalleled in Ireland, and we learn from this audience how to generate value for them and for our clients.
Working with Carlsberg for a campaign on The42.ie, we created an opt-in personalised newsfeed for each user: allowing them to define their interests by sport and theme, and tailoring their app accordingly. Users can now switch between their personalised ‘My Feed’ view and a chronological news view. This innovation – probably the best sports feed in the world – was introduced via a seamless in-app tutorial.
Opt-in push notification channels
Ahead of the Rio Olympics, we built push notification channels in our app – allowing users to subscribe to tailored home screen updates for a theme they want to follow. This feature now offers clients the opportunity to ‘own’ breaking notifications around a topic or event.
KBC Bank Ireland: Change Generation
We are currently partnering with KBC on a three-month in-depth journalism project chronicling the Change Generation: those people going through the key period of decision-making in an Irish adult’s life, from leaving the parental nest to setting up a home of one’s own.
This campaign allows us to deliver real value for readers while also creating an audience in key brand demographics for KBC: students, mortgages and improvement loans.
Using multimedia formats across several platforms, and delivered by our reporters, Change Generation engages with the challenges facing these demographics and supports better decisions through informative and entertaining journalism. Meanwhile, the brand benefits from alignment with content that understands and informs young people as they face the big life choices, financial and otherwise.
Lidl: Fine French Wines native campaign
Our campaign around a special wine offering in Lidl was a high-impact partnership over a short timespan. This drove awareness of a time-limited offer while positioning Lidl as a go-to destination for fine wine. Research by Red C in the wake of the campaign revealed a 14-point increase in intent to purchase, as well as significantly higher brand consideration. You can see the full results here.
Effectiveness of Native Advertising Case Study with HSE http://advertising.thejournal.ie/assets/HSE-REDC-Native-Advertising.pdf
Retail Campaign Case Study with Lidl
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Aidan O’Dwyer, Sales Marketing Director, firstname.lastname@example.org
Cameron McDonnell, Sales Strategy Director, Cameron@thejournal.ie
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