Maximum Media is Ireland’s leading, premium digital publishing company.
A powerhouse media group, home to four of Ireland’s most popular digital
lifestyle brands JOE.ie, Her.ie, SportsJOE.ie and HerFamily.ie.
Maximum Media is passionate about creating content you want to share with your friends and has the largest social media audience of any publishing platform in Ireland.
In March 2015, we launched in the UK, introducing JOE.co.uk, opening two new office locations in London and Manchester, and attracting over 6M unique users, as well as an enviable social media following.
MADE by Maximum Media has a reputation for creating award-winning multimedia content for both brands and users, that not only demonstrates innovation and creativity but an innate expertise for what resonates most with today’s digital audience.
Crunchie ‘Obey Your Mouth’
The interactive and social focused Crunchie ‘Obey Your Mouth’ campaign highlighted how an omni-channel approach is the most impactful in a digital marketing initiative.
Over 8 weeks, the engineering of a content hub, creation of engaging social and video content, use of interactive rich media, and Snapchat geo-filters – a brand first in Ireland, saw the highest number of unique visitors on Maximum Media produced branded content to date.
Over 4.5 million editorial views on both JOE and Her, 1 million views on Snapchat and a reach of 20 million on Facebook.
Casa Bacardi Electric Picnic
To amplify Bacardi’s presence at Electric Picnic, we created a 15-minute Facebook Live activation, to showcase Casa Bacardi, the biggest global activation for the brand.
JOE Editor Paddy McKenna fronted the activity, which moved through the onsite bar, VIP area, and culminated in an interview and onstage set with one of the world’s leading electronic DJs, Krafty Kuts.
GAA Hour with Colm Parkinson
The flagship podcast of the company, SportJOE’s GAA Hour presented by Colm Parkinson and sponsored by AIB was launched mid-July and has reached number one on iTunes, was over-subscribed at the nationwide live shows, and has a growing loyal audience downloading each week.
Katie Molony, CEO
Rob Timony, Commercial Director
Grace O’Reilly, Creative Strategist