YouTube is Ireland’s Number. 1 video destination. YouTube gives you the reach of the internet, with the impact of TV, delivering the results to grow your brand.

Launched in May 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.

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YouTube has global reach, but we have higher reach in Ireland than anywhere else outside of the U.S
Key digital advertising product offerings

  • We are mobile: 80% of our delivery across campaigns, is now across mobile.
  • Reach: We have one of the largest audiences in ireland, with the highest watch time in the market.
  • YouTube wins against TV on Key markets. In fact, if made to choose just one, 62% of 16-34s would choose YouTube over RTE 1, RTE2, TV3 and UTV Ireland. (YouGov Survey, August 2016)
  • Even when they are watching TV, they are also engaging with YouTube
  • We are Ireland’s second screen (GMS Ireland Report, Q1 2016)

YouTube’s “USP” (unique selling point):
Our platform delivers reach, impact and results. It’s a highly engaging platform that lets the consumer choose with the result that campaigns on YouTube deliver on ROI and uplift in the brand metrics that matter.

YouTube is a platform built on choice—whether it’s on-demand content or skippable ads. In either case, the viewer chooses. The second reason people consume video on YouTube is because it’s engaging. Consuming content is no longer a passive experience. It’s become an active, participatory adventure — where fans connect with creators, where they comment and share, where they build passionate communities — around content they love. They make fan videos and covers of Pharrell’s Happy, they watch and embed ads on their social feeds. That’s the power of engagement. And all this choice and engagement gives marketers a better way to reach consumers. Because when viewers choose what they watch, and when they’re engaged, they pay closer attention to ads.

Particular digital advertising innovations:

We are always innovating at YouTube. Now, we offer free Brand lift surveys on the back of our YouTube campaigns. A brand lift survey runs across your audience on Youtube and consists of a set of questions based on ad recall, awareness and consideration. Our brand lift surveys allow you to measure the increase in ad recall, brand awareness, consideration directly attributable to your YouTube campaign in real time.

Since we are the world’s second largest Search Engine, we now allow advertisers to target what people are searching for on YouTube. With our latest innovation called TrueView Discovery, we allow advertisers to serve ads based on what people are searching for on YouTube. There are also endless ways to be innovative in terms of how you actually use this in your marketing. For example, you could own Christmas music on YouTube by targeting all of the related Christmas music terms. The possibilities are endless.

Recent digital campaigns:

We recently ran a Brand Lift survey for Cadbury’s in Ireland and the uplift was astounding. The survey showed an 84.5 per cent lift in ad recall and 38.9 per cent rise in awareness for it’s Cadbury’s Smashables product.
Colin O’ Toole, Senior Brand Manager of Cadbury’s

“Using Brand Lift Surveys, we are able to measure uplift in Brand Awareness, Ad Recall or Product Consideration on the back of running video advertising on YouTube. It really gave the brand great insight and proved the value of Trueview (skippable) ads for Mondelez. The YouTube Brand Lift Survey is a one question survey which can be run during YouTube Trueview campaigns to give us a real-time understanding of the impact our ad is having on brand awareness and ad recall, getting results after just a few days. Thanks to Brand Lift surveys, we are able to optimise targeting or adjust creative to make campaigns do an even better job.”

Key Contacts names and full contact details

Ruth McEntee
Head of Sales
Google Ireland