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IAB Connect H2 – Book your place now

November 17, 2022 @ 8:30 am - 1:00 pm




Our theme for this conference is Designing our Digital Future.

We will look at where we are now and where we would like our Industry to be, in particular focusing on the following key themes:

  • Inclusive Marketing
  • The importance of local quality content sites
  • The industry-wide drive to reduce the carbon impact of advertising with the Ad Net Zero programme
  • The MetaVerse – Opportunities & Challenges


8.30 REGISTRATION & Tea / Coffee / Pastries

9.00 WELCOME Suzanne McElligott, CEO, IAB Ireland

9.10 Better Marketing: Why Representation Matters

Building on the work of the WFA’s Diversity Task Force, Jerry has literally just written the book on Inclusive Marketing. Here he’ll unpack the personal, business & societal reasons why representation matters, and crucially the practical steps we can all take to embed diversity & inclusion right across our marketing thinking

Jerry Daykin, VP, Head of Media, Beam Suntory


9.30 Meaningful Social Interactions – the case for driving engagement on Social

With social media platforms often included simply as supplementary reach drivers for wider campaigns, Donagh will make the case for driving increased performance through the marriage of bespoke platform features and creativity using examples from recent Thinkhouse campaigns.

Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE


9.50 The MetaVerse – what is it and why does it matter for brands?

The MetaVerse is a space where brands can interact with consumers beyond the traditional ways, but what exactly is it and what are the opportunities for brands?  Stha will dissect the MetaVerse for us, with examples of Brands who are embracing it, and will also share what Meta are doing in this space to support brands and creators. 

Stha Banks, Sales Manager, Global Business Group, UK & Ireland, Meta

10.10 Advertising Effectiveness in the Metaverse – Exploring the real effect of AR

In research, we always want to explore the latest technologies as an enabler to more effective solutions. In the case of Augmented Reality the start of new formats have emerged, consumer adoption is growing, but its use in advertising had never been realistically identified – until now! Technical advancements have finally allowed for more precise measurement of this  emerging channel, translating into the greatest understanding of AR yet.

Sarah Robson, Global Head of Advertising Effectiveness, On Device Research


11.00 Attention in Action

Mike will explain the theory behind Attention and will share Attention metrics from Lumen panels around the world.  He will also share new Irish research commissioned by IAB Ireland on behalf of our publisher council, measuring Attention on ad campaigns placed on quality content sites.

Mike Follett, Managing Director, Lumen Research

Harry will then share some results from the work OMD have been doing with Lumen to measure Attention on their clients’ campaigns, showing the link between viewability, predicted attention models and actual attention results.

Harry Eustace, Effectiveness Director, OMD Ireland



11.30 Ad Net Zero – Advertising’s response to the Climate Emergency

Elizabeth will provide an update on ANZ’s progress in Ireland and the latest from COP 27.

Elizabeth Sheehan, Chair of Ad Net Zero Ireland Council



Yves will share how Google is collaborating with Ad Net Zero and implementing the Action plan across the organisation.

Yves Schwarzbart, Advertising Industry Relations Manager UK, Google


11.50 Panel Discussion: Designing our Digital Future

Moderated by:

Suzanne McElligott, CEO, IAB Ireland


Jerry Daykin, VP, Head of Media, Beam Suntory

Jill Downey, Chief Sustainability & Sponsorship Officer, Core

Matt Mooney, Head of Marketing Transformation, AIB

Sarah Robson, Global Head of Advertising Effectiveness, On Device Research

Susan Daly, Strategy Director, OMD Ireland


November 17, 2022
8:30 am - 1:00 pm


Maeve O’Meara
+353 86 8522291
View Organizer Website


The Alex Hotel
Fenian Street
Dublin 2, D02 H678 Ireland
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