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Capitalising on Black Friday Sales – An Online Workshop for Retailers

October 20, 2022 @ 10:00 am - 11:30 am

IAB Ireland and Retail Ireland Skillnet are hosting a Workshop to help retailers to develop effective strategies for Black Friday 2022.

Black Friday 2022 is on Friday 22nd November.  But it is far from just a one day event – Black Friday gives retailers the chance to attract first-time customers and create a shopping experience that gives them reasons to become repeat customers.  It is a chance to be innovative in this key period pre-Christmas, and get a revenue boost. 

Hear from our expert speakers on how you can capitalise on this sales event and experience a positive boost in retail sales.

This very practical workshop, designed for Retailers of all sizes, will be hosted on Zoom on Thursday 20th October 2022, from 10 – 11.30am.

Confirmed speakers & topics:

The Consumer Mood and why value and local is more important than ever

Sinead Mooney, MD, Red C


Ensure your Black Friday strategies build loyalty and encourage repeat purchases

Francis Lawler, Solutions Engineer, Sprout Social



Before, During and after Black Friday – strategies to stand out and win sales

Kate McCleery, Head of Sales Ireland, Large Customer Sales, Google



Partnering with local Publishers to stand out from the crowd

Hugh Crowther, Group Head of Agency, Reach plc



The workshop is free to join, but you must register in advance.


October 20, 2022
10:00 am - 11:30 am


Maeve O’Meara
+353 86 8522291
View Organizer Website


Zoom Webinar
Dublin, Ireland
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