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Customer Acquisition Acceleration Workshop – For the Retail Sector

May 17 @ 10:00 am - 12:00 pm

 

IAB Ireland is delighted to partner again with Retail Ireland Skillnet to deliver this Customer Acquisition Acceleration Workshop for the retail sector.

Topics we will cover:

  • The digital savvy consumer – the latest research and insights to help you understand your consumer.
  • How to reach and connect with consumers / segmenting & targeting audiences,  creating your own ads.
  • Working with Influencers.
  • The potential of your own first party data – in tandem with your digital strategies.
  • The importance of the first few seconds of a video ad and how it can significantly impact performance metrics – with research on eyegaze and other creative elements of Video ads.
  • How your business can prepare for the loss of 3rd party cookies – learn about contextual targeting and other cookieless solutions 

Our speakers are all practitioners working in the digital advertising space and will share successful retail campaigns and look at how – and why – they worked. 

Speakers & Topics:

Meabh Connellan, Senior Director, Digital Strategy, Spark Foundry

  • Hear the latest research from Core on consumer confidence and sentiment
  • Insights into connecting with the digital savvy consumer
  • Working with influencers to make connections and grow your customer base

Amy Owens, Industry Manager, Ireland, Google

  • Harness the power of your own first party data in customer acquisition
  • Google insights and actionable takeaways to help you reach more customers

Johan Slattery, Snr. Manager Ireland & UK, Quantcast

  • Prepare for the loss of 3rd party cookies
  • Learn about contextual targeting and other cookieless solutions to help you reach more customers 

Lavina Gallagher, Director, Client Success, VidMob

  • Understand the importance of the first few seconds of a video ad and how it can significantly impact performance metrics
  • Uncover how small creative details, like a model’s eye gaze, are either helping or hindering your ad performance with insights from VidMob’s Eye Gaze study 

Clodagh Heskin, Senior Strategic Account Manager, Meta

  • Connect with and reach more consumers
  • Best practice in segmenting and targeting customers
  • Tips on creating ads in learning mode and understanding FB Business manager

 

Details

Date:
May 17
Time:
10:00 am - 12:00 pm

Organizer

Maeve O’Meara
Phone:
+353 86 8522291
Email:
maeve@iabireland.ie
Website:
www.iabireland.ie

Venue

Zoom Webinar