DIGITAL ADVERTISING WEBINARS FOR THE HOSPITALITY AND EXPERIENTIAL SECTOR

Brought to you by IAB Ireland in partnership with IBEC Experience Economy

Where? Virtual Workshops hosted on GoToWebinar
When? Wednesday 29th & Thursday 30th May from 10 to 10.45 each morning
Cost? This virtual workshop is FREE TO ATTEND and a recording will be provided to all who register

What will you learn?

These workshops have been designed specifically with the Experience Economy in mind.  Our speakers, who are all practitioners in the digital advertising sector, will provide an overview of the latest digital opportunities and innovations and their role in attracting and retaining customers.

Presentation content will be tailored to the hospitality and experiential sector using relevant case studies and will provide practical steps you can take to drive your business forward.

Webinar 1 – Wednesday 29th May, 10-10.45am

Richard Colwell, CEO, Red C Research

Richard will share the latest insights from Red C on consumer confidence and sentiment,   and how this information can inform your communications and advertising strategies.  How can you stand out and capture consumer attention and ultimately attract new customers?

Meabh Connellan, Senior Director: Digital Strategy – Spark Foundry / Core

Meabh will share her vast experience working with clients on how to set measurable objectives and KPIs.  She will share the steps to help you plan your digital advertising campaigns to achieve these objectives.  Meabh will also talk about the power of local partnerships and working with influencers / content creators.

REGISTER HERE FOR WEBINAR 1

Webinar 2 – Thursday 30th May, 10-10.45am

Conor Rowland, Content Strategy Director, OMD Ireland

Conor will take a deep dive into Social Media.  What are the big trends and insights to be aware of across the social media platforms?  How can you be responsive to your audience, thereby driving engagement, loyalty and making the sale?  What are the steps to a social media campaign that delivers for your business?

Lorna Tighe, Growth Account Manager, Google Customer Solutions,UK & Ireland

Lorna will share the latest insights on using Google Analytics (GA4) to understand how customers find and engage with your business.  She will also share case studies from businesses who are using google products to attract customers and drive their businesses in this sector.