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Digital Advertising Workshop for Retailers in partnership with Retail Ireland Skillnet
May 25, 2021 @ 10:00 am - 12:00 pm
Where? An IAB Ireland hosted 2-hour webinar on ZOOM
When? Tuesday 25th May, 10am – 12noon
Cost? This event is FREE to attend
COVID-19 restrictions have fast tracked the fundamental role of digital for business sustainability, this is particularly evident in the dramatic growth of eCommerce in the Retail sector.
The move to online shopping is a trend evident in the Irish market in 2020, with *89% of adults visiting an online retailer and *78% of Irish adults who made an online purchase on any digital device.
* Digital 2021 Ireland – We are Social and Hootsuite
A further example of this rapid acceleration can be seen from the growth of the UK online retail market which is estimated to have achieved an increase associated with 9-year’s of growth in just 3 months post lockdown in 2020.**
**Daniel Knapp, Economist and Media/Advertising Analyst, IAB Europe
With your customers spending more time online and growing their online purchasing spend, it is essential for all Irish retailers to upskill in respect of digital advertising and marketing opportunities. This two-hour workshop will help you understand different digital strategies which can be used to engage with customers online, grow your customer base, and build customer loyalty, and help future proof your business model.
This workshop has been designed specifically with retailers in mind. It will provide an overview of the latest digital opportunities and innovations and their role in respect of eCommerce, digital marketing, and customer experience.
Presentation content will be tailored to the retail sector using relevant case studies and provide practical actionable learnings for Irish retailers.
10:00am – Opening Address:
Arnold Dillon, Director, Retail Ireland
10:10am – IAB Ireland welcome, overview of eCommerce opportunity and intro to webinar:
Suzanne McElligott, CEO, IAB Ireland
10:20am – SEARCH: Learn how Search can maximise traffic to your business and boost your ranking in your retail segment:
Issy Chappel, Agency Development Manager, Ireland, Google Customer Solutions
10:35am – DISPLAY: Boost awareness and visibility of your online retail offering with targeted Display advertising:
Doug Farrell, Group Head of Digital Strategy, DMG Media Ireland
10:50am – DIGITAL AUDIO: Learn about the latest digital advertising opportunity matching the impact of radio with the data and targeting of digital to localise your retail offerings:
Rob Timony, Business Director, Audio XI
11.05am VIDEO: Understand how video builds retail brands, helps to personalise your retail experience, showcase new products, share your staff expertise:
Mark Corrigan, Commercial Director, Packed House
11:20am – CONTENT/NATIVE: Gain deeper engagement with online customers, engender trust in your retail business and build loyalty through content marketing.
Mark Whyte, Director of Brand Partnerships, Reach plc
11:35am – SOCIAL: Create a compelling customer journey, sell through social channels, amplify your customer service online:
Meabh Connellan, Strategy Director, Dentsu
11:50 – 12:00 Questions and Close
- A practical understanding of digital formats, best practices, and key performance indicators for success.
- An understanding of the top strengths of each format to drive eCommerce and to enhance customer experience.
- Advice on digital campaign implementation skills to ensure retailers maximise return on investment across different digital activities. Through the use of retail campaign case studies, attendees will be introduced to low-cost opportunities and strategies to improve return-on-investment.
The presenters are experts on each of the digital formats sharing learnings and insights from the IAB member base and the IAB global network.
This workshop is FREE TO ATTEND
Multiple team members from an organisation may attend.
About IAB Ireland:
IAB Ireland (www.iabireland.ie) is the trade association for the Irish online advertising industry. As a not-for-profit organisation IAB Ireland works with members to ensure marketers can identify the best role for online in building their businesses. IAB Ireland is licensed by IAB US and is a member of the IAB Europe network. The IAB network is focused on 3 key work streams: authoritative research, educational/training events and promotion of industry-wide best practice.
Our membership in comprises all of the main online publishers in Ireland (The Irish Times, INM, DMG Media Ireland, Lovin Media to name just a few) alongside the platforms (Google, Facebook) advertising agencies (Core Media, Group M, Dentsu Aegis, Thinkhouse etc) leading brands/advertisers (such as Aer Lingus, An Post, AIB, Bord Bia, Bord Gais etc) as well as digital service providers.
About Retail Ireland Skillnet
Retail Ireland Skillnet is Ireland’s leading body for retail training and education. Since 2000, we have worked closely with retailers to design, develop and deliver programmes that meet the changing needs of the retail sector. Retail Ireland Skillnet is committed to delivering quality work-based programmes that are enterprise-led, practical, and reflective of the needs of people working in retail. Retail Ireland Skillnet offers programmes such as the Apprenticeship in Retail Supervision, Retail Management Degree programme, elearning courses, and workshops. If you would like to discuss how Retail Ireland Skillnet can help with your retail training needs, get in touch via email firstname.lastname@example.org or www.retailirelandskillnet.com.