Digital Dinner – in partnership with Mediahuis

We are delighted to have Carol McCaghy, Marketing Manager, Tayto as our guest speaker for our next Digital Dinner on 9 November, 2023, in the fabulous Samuel Madden Room at the RDS, Dublin.

Making Mr. Tayto unmissable to a Gen Z consumer in their ‘natural’ digital habitat

Carol will share how Mr. Tayto connected with a younger cohort through his multi-award winning digital first-led ‘Where’s Mr. Tayto‘ campaign. She will share the insights used to create the campaign and how they developed a digital campaign into a wide-reaching marketing campaign which secured Mr.Tayto’s seat at the table with a new generation of Irish consumers!

This event is an IAB Ireland event – Invite Only.

Enquiries to maeve@iabireland.ie