Digital Mastery Workshop – Unlock next-level marketing strategies for your retail business

Brought to you by IAB Ireland in partnership with Retail Ireland Skillnet

Where? Virtual Workshops hosted on Zoom
When? Wednesday 1st May from 10 to 11.30
Cost? This virtual workshop is FREE TO ATTEND and a recording will be provided to all who register

What will you learn?

These workshops have been designed specifically with the Retail Industry in mind.  Our speakers, who are all practitioners in the digital advertising sector, will provide an overview of the latest digital opportunities and innovations and their role in attracting and retaining customers.

Presentation content will be tailored to the Retail sector using relevant case studies and will provide practical steps you can take to drive your business forward.

Speakers & Topics:

Seán Begley, Account Manager, Google 

Understanding Customers and driving your business with GA4 

• Seán will share the latest insights on using Google Analytics (GA4) to understand how customers find and engage with your business.  He will also share case studies from businesses who are using google products to attract customers and drive their businesses in the retail sector.

Sophie Morgan-Short, Paid Social Director, Jellyfish

Automating your marketing efforts with AI

• Sophie will discuss the importance of data and AI tools in marketing decision-making for retailers.  They will share the benefits of using AI for e-commerce, and will outline the steps for retailers to get started whilst sharing how some of their clients are embracing AI to drive sales. 

Emily Flanagan, Account Manager, SMB UKI, TikTok

Working with Content Creators to grow Sales

• Working with Influencers / Content Creators – Katie will inspire you on how to best work with influencers and best practice on content creation to drive sales.

Andy Weldon, Senior Account Manager – eCommerce, Meta

Seamless Social Commerce

• Andy will show how Retailers can use social networks to help their customers explore and buy products seamlessly. He will share Meta product updates and how you can best drive sales, and interact with your customers via your Social channels. 

This webinar is free to attend, please register now here.