Loading Events

« All Events

Digital Reboot Webinar sponsored by Mediahuis

October 20 @ 2:00 pm - 3:00 pm

Join us for our Q4 Digital Reboot in partnership with Mediahuis, which will take place on October 20th, 2- 3 pm where we will discuss Programmatic trends: the obstacles and opportunities

The European digital ad market is now programmatic first with 50.6% of all display spend now transacted programmatically (AdEx 2020).    Now in its seventh year, IAB Europe’s Programmatic survey illustrates the current adoption of and attitudes towards programmatic advertising.

Hear from Dr Daniel Knapp, Chief Economist, IAB Europe as he identifies the key trends and developments as outlined in the Programmatic survey.

Our panel moderated by Adrian Weckler, Tech Editor, Irish Independent & Sunday Independent will then consider the implications for the Irish market, the barriers that are impeding programmatic investment and the opportunities to grow your business using programmatic.

AGENDA:
Presentation:Dr Daniel Knapp, Chief Economist, IAB Europe sharing the key trends and developments as outlined in IAB Europe’s Programmatic survey.

Panel – moderated by Adrian Weckler, Tech Editor, Irish Independent & Sunday Independent

  • Daniel Knapp, Chief Economist, IAB Europe
  • Helen Beecher, Group Digital Development Manager, Omnicom Media Group
  • Ian Maxwell, CEO & Co-founder, Converge Digital
  • Nênci Obregon, Senior Ad Operations & Programmatic, Mediahuis

Our panel will consider the implications of the key trends for the Irish market, the barriers that are impeding programmatic investment and the opportunities to grow your business using programmatic.

REGISTER HERE TO JOIN US ON OCTOBER 20TH –

THE WEBINAR IS FREE TO ATTEND.

Details

Date:
October 20
Time:
2:00 pm - 3:00 pm

Organizer

Maeve O’Meara
Phone:
+353 86 8522291
Email:
maeve@iabireland.ie
Website:
www.iabireland.ie

Venue

Zoom Webinar