IAB Connect 2020 will take place on 2 April, from 8.30 to 1pm at the Guinness Storehouse, Dublin 8.
Our theme will be: Digital Creativity
Our keynote speaker will be Orlando Wood, Chief Innovation Officer with System1. Orlando will share his views as documented in his book Lemon which was launced at EffWeek 2019. The book looks at uses a unique mix of neuroscience, cultural history and advertising research, the study shows how an increase in abstract, left-brain thinking has spread across business and popular culture and how this is undermining creativity and making advertising less effective. Crucially, it also provides practical advice to reverse this decline.
Other speakers sharing case studies and views on creativity in 2020 and beyond will be announced in the coming weeks.
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