IAB Connect 2020 will take place on 17 June, from 8.30 to 1pm at our new venue: The Alex Hotel, Fenian Street, Dublin 2
Our theme will be: LET’S TALK DIGITAL CREATIVE
This year sees us with a new venue The Alex, Dublin 2 and a new format designed to place our delegates at the heart of an interactive conversation around how to push the boundaries of advertising creative online. Presentations will be complemented by round table discussions on how to utilise Digital formats to be more effective on driving both brand metrics and business results, and in turn provide a better digital advertising experience for all.
IAB members will have the option to host a table at this new format event – contact firstname.lastname@example.org to book a table and to organise to have your clients and partners at your table.
Join us at IAB Connect 2020 and Let’s Talk Digital Creative.
OUR SPEAKERS & PANELLISTS:
We are thrilled to have Orlando as our keynote speaker for Connect 2020.
Using a unique mix of neuroscience, cultural history and advertising research, Orlando will show how an increase in abstract, left-brain thinking has undermined creativity and made advertising less effective. Today, advertising is flatter, more abstract and devitalised; a style diametrically opposed to effectiveness, one that no longer moves people and no longer attracts or sustains attention.
In this keynote for IAB Ireland, Orlando will share fascinating new work showing the importance of right brain features in online advertising (video and display), including the importance of characters (fluent devices). This is the first sharing of new research on Digital Advertising and we are delighted that IAB Connect delegates will be the first audience to benefit from its learnings. Orlando will provide practical advice for all and will answer your questions on how to make online advertising even more effective.
Other speakers sharing exciting, award winning case studies and views on digital creativity in 2020 and beyond include:
Queries to: email@example.com