We are delighted to announce that IAB Connect 2020 will take place as a virtual conference on Wednesday 17th June, from 2 to 4.30pm.
In this keynote for IAB Ireland, Orlando will share fascinating new work showing the importance of right brain features in online advertising (video and display), including the importance of characters (fluent devices). This is the first sharing of new research on Digital Advertising and we are delighted that IAB Connect delegates will be the first audience to benefit from its learnings. Orlando will provide practical advice for all and will answer your questions on how to make online advertising even more effective.
Moderated by: Suzanne McElligott, CEO, IAB Ireland
Richard will share Red C’s analysis and advice to brands to keep talking to consumers during the Covid-19 crisis. He will share some feedback on the impact of campaigns since the lockdown, which show signs of improved emotional impact due to greater exposure and attention.
Moderated by: Shenda Loughnane, Group MD, Dentsu Aegis Network
Under huge pressure, and facing a perfect storm of external challenges, the advertising industry has an opportunity to look long & hard at what really matters to it. As we collectively pick ourselves back up we’ll look at some of the key changes we should all be trying to make as we look at our data approaches, our media supply chain, our content choices and the impact our advertising has on consumers & society. It’s easy to overstate the ‘new normal’ that we will find ourselves in, but some of it is in our hands to shape.
SPEAKERS & PANELLISTS:
Using a unique mix of neuroscience, cultural history and advertising research, Orlando will show how an increase in abstract, left-brain thinking has undermined creativity and made advertising less effective. Today, advertising is flatter, more abstract and devitalised; a style diametrically opposed to effectiveness, one that no longer moves people and no longer attracts or sustains attention.
Jerry Daykin, Senior Media Director, EMEA, GSK Consumer Healthcare Marketing
Jerry leads media for GSK Consumer Healthcare across their EMEA region, helping drive the continued marketing transformation of one of the world’s largest advertisers. He has a background in media partnerships and digital strategy, having led both globally for Diageo and prior to that agency side at Carat where he worked on a range of clients, most notably Mondelez. Jerry has championed improvements in the media supply chain, and as a member of the WFA Media Board was instrumental in defining their new Global Media Charter. He’s a regular blogger and published author with contributions to The Drum, The Guardian, Eat Your Greens and his own Digital Sense blog. Jerry is a vocal proponent of the power of inclusion within advertising, and is an Outvertising and Conscious Advertising Network Board Member.
Richard Colwell, Chief Executive, Red C Research & Marketing
Richard has spent 25 years designing market research, strategic planning and polling solutions for clients across a variety of industries. He founded RED C Research in 2003, and the company has since grown to become the largest full service, market research and polling agency in Ireland, while also spreading its wings to develop a fast growing UK office in early 2016.
Richard is Vice President of the WIN network, a collaboration of 55 independent research and polling agencies worldwide, a past Chairman of AIMRO the body that represents the industry in Ireland and is currently the Irish representative for ESOMAR. He is a frequent media contributor and commentator on consumer trends and politics in Ireland and worldwide.
Shenda Loughnane, Group MD, Dentsu Aegis Network (DAN), Ireland
Shenda joined DAN in April 2018 and manages the key DAN brands; Carat,
Vizeum, isobar and iProspect. Prior to joining the Ireland team, Shenda was
Global Chief Strategy Officer for iProspect, based in Hamburg.
A digital media veteran, Shenda has over 17 years of experience in digital
advertising on both the media and creative sides of the business and a further 7
years in traditional advertising. Prior to joining iProspect, she ran digital creative
agency, ICAN, for 10 years and throughout her career she has worked for media
agencies such as Zenith and Havas in both the UK and across Europe.
Conor Barron, Digital Marketing & CRM Manager, An Post
Conor Barron is the Digital Marketing & CRM Manager in An Post. Over the past 10 years he has worked in digital with a number of the largest indigenous brands in Ireland. He has significant experience in commercial and digital strategy across a range of verticals including financial services, utilities and retail. During his time in Bord Gáis Energy he was involved in a number of award winning campaigns and sponsorships. Over the past 2 years he has built out the digital marketing, CMR and data capabilities of An Post’s retail division as well as being a key contributor to their successful entry into the financial services market with An Post Money and the An Post rebrand. He is also a member of the IAB Brand Council.
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