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IAB Connect 2020 – NEW DATE 17 June

June 17 @ 8:30 am - 12:30 pm

In light of the ongoing concerns around the spread of the Coronavirus – COVID-19, we have rescheduled IAB Connect from the original date of 2 April to 17th June.   This is of course on the basis that normal travel and business practices are restored.   Should the virus contagion still be in play we will run the event in a digital format via Webinar.
All existing bookings will be transferred to this new date and we will use the extra time to ensure the event is our best attended, most engaged yet!   Please note speaker line up below may change a little from previously advised.  Changes will be advised asap.
The IAB Ireland team look forward to liaising with you over the forthcoming weeks – stay well!

IAB Connect 2020 will take place on 17 June, from 8.30 to 1pm at our new venue: The Alex Hotel, Fenian Street, Dublin 2

Our theme will be:   LET’S TALK DIGITAL CREATIVE 

In 2020, we are looking to really champion the best in digital creative and so drive digital advertising effectiveness. 

This year sees us with a new venue The Alex, Dublin 2 and a new format designed to place our delegates at the heart of an interactive conversation around how to push the boundaries of advertising creative online.   Presentations will be complemented by round table discussions on how to utilise Digital formats to be more effective on driving both brand metrics and business results, and in turn provide a better digital advertising experience for all. 

IAB members will have the option to host a table at this new format event – contact maeve@iabireland.ie to book a table and to organise to have your clients and partners at your table.

Join us at IAB Connect 2020 and Let’s Talk Digital Creative

OUR SPEAKERS & PANELLISTS:

Orlando Wood, Chief Innovation Officer, System1 and author of best-selling and highly acclaimed book Lemon (IPA, 2019)

Lemon Online

We are thrilled to have Orlando as our keynote speaker for Connect 2020.

Using a unique mix of neuroscience, cultural history and advertising research, Orlando will show how an increase in abstract, left-brain thinking has undermined creativity and made advertising less effective.  Today, advertising is flatter, more abstract and devitalised; a style diametrically opposed to effectiveness, one that no longer moves people and no longer attracts or sustains attention.

In this keynote for IAB Ireland, Orlando will share fascinating new work showing the importance of right brain features in online advertising (video and display), including the importance of characters (fluent devices).   This is the first sharing of new research on Digital Advertising and we are delighted that IAB Connect delegates will be the first audience to benefit from its learnings.   Orlando will provide practical advice for all and will answer your questions on how to make online advertising even more effective.

Other speakers sharing exciting, award winning case studies and views on digital creativity in 2020 and beyond include:

  • The Aer Lingus Creative Approach – Derek Liddy, Head of Digital Marketing, Aer Lingus
  • At the heart of any engagement, there is a moment!Aoife Hudson, Deputy Managing Director, Kinetic
  • Megan Cassidy, Managing Director, Lovin Media Group
  • Megan O’Riordan and Anthony Ortuso, Rothco, part of Accenture Interactive
  • Ger Roe, Creative Director, Publicis Dublin 
  • Thinkhouse


BOOK NOW





Queries to: maeve@iabireland.ie

Details

Date:
June 17
Time:
8:30 am - 12:30 pm

Organizer

Maeve O’Meara
Phone:
+353 86 8522291
Email:
maeve@iabireland.ie
Website:
www.iabireland.ie

Venue

The Alex Hotel
Fenian Street
Dublin 2, D02 H678 Ireland
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