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IAB Connect H1 2022

April 14 @ 2:00 pm - 4:00 pm

Our first conference for 2022 will take place on Thursday April 14th from 2-4pm.

Please note for now, we are taking registrations for this conference on Zoom, if we move the event to be in-person, we will email all who register with new details. 

After 2 years of pandemic ups and downs , consumers have changed, many are fatigued by ongoing uncertainty and are seeking comfort, reassurance and happiness from brands.  Many also have made changes in their lives, are looking forward with optimism to the Spring and year ahead. 

The other trend to note is the path to purchase has accelerated and as a result it is more important than ever to be innovative with your creative and media strategies. 

IAB Connect will showcase speakers who will share how they are attracting and retaining their customers through emotive, engaging and persuasive messaging, whilst staying true to their brand values.  And how they are fulfilling consumers’ desires for their interactions with brands online to be seamless and innovative.

Join us at IAB Connect to be inspired and to learn how you can optimise your digital strategy to engage this new supercharged digital consumer.

Themes for IAB Connect include:

  • Digital Advertising Effectiveness – The Attention agenda
  • Disruptive Brand Storytelling
  • Engaging and emotive in-game creative
  • Video ads work
  • Diversity & Inclusion as a key objective

Speakers:

Molly Rowan-Hamilton, Strategy Director, Brand Opus  ‘The secret of powerful brand storytelling, in the digital age’

Watch this space as more speakers are confirmed!

 

Details

Date:
April 14
Time:
2:00 pm - 4:00 pm

Organizer

Maeve O’Meara
Phone:
+353 86 8522291
Email:
maeve@iabireland.ie
Website:
www.iabireland.ie