IAB Connect H1 2022

We are delighted to announce that we are returning to face to face events after two years of Virtual events.

IAB Connect will take place

On: Tuesday, May 10th from 9am to 12.30pm

At: the Alex Hotel, Dublin 2. 

After 2 years of pandemic ups and downs , consumers have changed, many are fatigued by ongoing uncertainty and are seeking comfort, reassurance and happiness from brands.  Many also have made changes in their lives, are looking forward with optimism to the Spring and year ahead.

The other trend to note is the path to purchase has accelerated and as a result it is more important than ever to be innovative with your creative and media strategies.

IAB Connect will showcase speakers who will share how they are attracting and retaining their customers through emotive, engaging and persuasive messaging, whilst staying true to their brand values.  And how they are fulfilling consumers’ desires for their interactions with brands online to be seamless and innovative.

Join us at IAB Connect to be inspired and to learn how you can optimise your digital strategy to engage this new supercharged digital consumer.

Please note the conference in only an in-person event and will not be live-streamed.

Agenda:

9am Suzanne McElligott, CEO, IAB Ireland – Welcome & Introduction

9.10 Joan Hallinan, Senior Digital Marketing Manager & Stephen Cleary, Social Media Manager, National Lottery

‘Understanding which social media platforms deliver the highest levels of attention and how to maximise it through creative’

9.30 Tom Ellis, Director of Ad Creative, EMEA, Yahoo

‘Delivering an engaging & emotive advertising experience within the world of gaming.’

9.50 Micheal Scully, Director of Sales, Ireland, Acast

‘Creative Best Practice in Podcast Advertising’

10.10 Antoinette O’Callaghan, Marketing Manager, Global

‘The Offline Digital Influence’

10.30 TEA / COFFEE BREAK

11.00 Molly Rowan-Hamilton, Strategy Director, Brand Opus

‘The secret of powerful brand storytelling, in the digital age’

11.20 Garrett Tallon, Account Director, Quantcast

‘Using data to attract your next, new customers at scale’

11.40 Tiernan O’Morain, Head of Culture, Entertainment, Media & Digital, Diageo

‘D&I and Progressive Media’

12.00 PANEL: Getting the Balance right : Brand Safety/Quality Content and D&I

Moderated by:

Doug Farrell, Group Head of Digital Strategy, DMG Media Ireland

Panelists:

Ian Maxwell, CEO & CoFounder, Converge Digital

Tiernan O’Morain, Head of Culture, Entertainment, Media & Digital, Diageo

Lisa Connell, Managing Editor, GCN (Gay Community News) Publishing

Helen Beecher, Group Digital Development Director, OMG Ireland

12.40 Close

  Speakers:

‘The secret of powerful brand storytelling, in the digital age’

Molly Rowan-Hamilton, Strategy Director, Brand Opus

Storytelling has defined humanity’s evolution since the beginning of time and plays a vital role in enabling brands to connect meaningfully with their target consumers in a compelling way that goes above and beyond the factual and functional. In today’s age, defined by so much digital noise, storytelling is a vital way to separate your brand from the rest. In this talk, Molly Rowan Hamilton takes us through the fundamentals of powerful brand storytelling, setting up vital strategies for using it to enable your brand to succeed.

‘Understanding which social media platforms deliver the highest levels of attention and how to maximise it through creative’

Joan Hallinan, Senior Digital Marketing Manager & Stephen Cleary, Social Media Manager, National Lottery

Joan and Stephen will share the learnings from the National Lottery’s Social Media Attention study, the first part of which they shared with us at IAB Connect H2 2021.  This is the first study of its type in Ireland, conducted by Red C Research in partnership with Karen Nelson-Field of Amplified Intelligence.  The state-of-the art research programme utilises Amplified Intelligence’s proprietary Gaze AI software to deliver an unparalleled measure of continuous granular attention.  The unique process assesses attention towards real advertising on respondents’ own social media channels using the latest in eye tracking technology.

‘Delivering an engaging & emotive advertising experience within the world of gaming.’

Tom Ellis, Director of Ad Creative, EMEA, Yahoo!

One of the biggest media habits to form during the pandemic, gaming is no longer a niche hobby. Gaming is more accessible than ever and today’s gamers are no longer the stereotype of the past, giving brands an opportunity to connect with a wide range of consumers. Tom Ellis walks you through the metaverse of in-game advertising & how to level-up your ad creative to deliver a more emotive experience.

‘Using data to attract your next, new customers at scale.’

Garrett Tallon, Account Director, Quantcast

Please note: If you are an advertiser, please contact maeve@iabireland.ie to get your ticket.