We are delighted to welcome to Dublin our keynote speaker, leading advertising and media analyst. Daniel will share his expert outlook for the Digital Advertising Industry, with a focus on Ireland, detailing the impact of the economy on ad spend, growth opportunities, the role of new channels and the changing composition of the ecosystem. This is a must-watch for any industry professional that wants to see the science and data shaping our future paths.
Heineken: DEI & Sustainability in Action
Avril is responsible for driving reputation, cultivating a culture of ‘daring and caring’ and delivering the company’s far reaching ESG strategy which aims to see HEINEKEN brew with zero emissions in the heart of Cork by 2030. Avril will share with us how HEINEKEN are delivering on these promises at Connect.
Richard will share insights on Sustainability using Red C’s Consumer Sustainability Monitor with an emphasis on what brands and the wider digital advertising industry can do to help consumers in their aspiration to live more sustainably in challenging economic times.
Project Artemis – Solving Advertising’s Biggest Problem
For too long creative design, creative relevancy and creative quality has been absent from digital advertising campaign measurement and wider performance media thought leadership. Project Artemis harnesses pioneering AI eye-tracking capabilities and machine learning applications to measure the value of creativity in digital advertising campaigns and is a new technology designed to predict creative effectiveness.
Exploring the Endless Creative Opportunities of Digital Audio
The area of creative in digital audio is an exciting and ever changing one. Brands can create bespoke advertising by a number of different touch points to the listener, delivered in real time. This can be tailored by device, by content (Radio/podcast/ music stream etc), by geo, by weather – all harboured in dynamic audio. Rob will bring us through the creative innovations within the Digital Audio space and the exciting future with Ireland leading the way.
Gaming – Let’s play
Meabh will share the New Now in Gaming, looking specifically at the opportunity Gaming presents for brands, a look at who is gaming – the reach and breadth of the format and some learnings on how brands should embrace gaming within their marketing plans.
IAB Ireland conferences and events are designed to stimulate and drive action, our aim is to share inspiring, educational and engaging presentations so that each attendee leaves with practical action plans for their organisation.
We look forward to seeing you all in person at the Radisson on 16th May.