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IAB Connect H1 2023 – Book Now!
May 16, 2023 @ 9:00 am - 1:00 pm
IAB Connect H1 2023 will take place on Tuesday 16th May, at the Radisson Blu Hotel, Golden Lane, Dublin 8.
Our theme for 2023 is: Navigating the New Now
AGENDA:
9am – Suzanne McElligott, CEO, IAB Ireland – Welcome
9.10 – Dr Daniel Knapp, Chief Economist, IAB Europe
We are delighted to welcome to Dublin our keynote speaker, leading advertising and media analyst. Daniel will share his expert outlook for the Digital Advertising Industry, with a focus on Ireland, detailing the impact of the economy on ad spend, growth opportunities, the role of new channels and the changing composition of the ecosystem. This is a must-watch for any industry professional that wants to see the science and data shaping our future paths.
9.40 – Avril Collins, Corporate Affairs Director at HEINEKEN Ireland
Heineken: DEI & Sustainability in Action
Avril is responsible for driving reputation, cultivating a culture of ‘daring and caring’ and delivering the company’s far reaching ESG strategy which aims to see HEINEKEN brew with zero emissions in the heart of Cork by 2030. Avril will share with us how HEINEKEN are delivering on these promises at Connect.
10.00 – Richard Colwell, CEO, Red C Research
Richard will share insights on Sustainability using Red C’s Consumer Sustainability Monitor with an emphasis on what brands and the wider digital advertising industry can do to help consumers in their aspiration to live more sustainably in challenging economic times.
10.20 – Katey McElroy, Strategic Partnership Manager, UKI, TikTok
11.10 – Dave Lenny, Head of Innovation, dentsu International
Project Artemis – Solving Advertising’s Biggest Problem
For too long creative design, creative relevancy and creative quality has been absent from digital advertising campaign measurement and wider performance media thought leadership. Project Artemis harnesses pioneering AI eye-tracking capabilities and machine learning applications to measure the value of creativity in digital advertising campaigns and is a new technology designed to predict creative effectiveness.
11.30 – Rob Timony, Head of audioXi, Bauer Media Audio Ireland
Exploring the Endless Creative Opportunities of Digital Audio
The area of creative in digital audio is an exciting and ever changing one. Brands can create bespoke advertising by a number of different touch points to the listener, delivered in real time. This can be tailored by device, by content (Radio/podcast/ music stream etc), by geo, by weather – all harboured in dynamic audio. Rob will bring us through the creative innovations within the Digital Audio space and the exciting future with Ireland leading the way.
11.50 – Meabh Connellan, Senior Director: Digital Strategy, Spark Foundry
Gaming – Let’s play
Meabh will share the New Now in Gaming, looking specifically at the opportunity Gaming presents for brands, a look at who is gaming – the reach and breadth of the format and some learnings on how brands should embrace gaming within their marketing plans.
12.10 – Panel Discussion: Navigating the New Now
Moderated by: Suzanne McElligott, CEO, IAB Ireland
Panelists:
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Adam Taylor, Head of Media Experience, Havas Media Ireland
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Dr Daniel Knapp, Chief Economist, IAB Europe
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Karl Kavanagh, Head Of Digital & Publishing – NGN – News UK & Ireland
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Niamh Donagh, Director, Global Partnerships, OPG, Google
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Ruth Ryan, Digital Brand and Advertising Manager, SSE Airtricity
IAB Ireland conferences and events are designed to stimulate and drive action, our aim is to share inspiring, educational and engaging presentations so that each attendee leaves with practical action plans for their organisation.
We look forward to seeing you all in person at the Radisson on 16th May.