IAB Connect H2 2021 – Save the Date!
November 4 @ 2:00 pm - 4:00 pm
Our theme for Connect H2 is: 21st century brand building
Our expert speakers and panelists will share how traditional marketing principles can be empowered by digital insights and data.
Digital is recognised as the major medium across global markets, no longer perceived as ‘new media’, it has come of age and digital practitioners have observed the channel move from a media “add on” to centre stage in respect of the marketing mix.
From its original role focused on direct response, the branding power of digital is now truly being explored. Marketers are refocusing on established brand metrics in their digital strategy and planning.
Join us to hear how Irish advertisers are growing their brands powered by digital advertising alongside new insights/research on maximising digital creativity. With the sea change in eCommerce in 2020/21, we will also look at Rewriting Retail Rules.
This event is being planned as a virtual 2 hour event – speakers / panelists to be announced.