IAB Connect H2 will showcase innovative measurement strategies utilising AI, focused on maximising attention and brand building . We will share the latest learnings from agencies, platforms and publishers and as our industry dedicates itself to a more Sustainable future, a very timely case study from Energia on digital advertising carbon measurement.
The phasing out of third party cookies, along with evolving privacy regulation presents fundamental but positive change for the digital advertising industry.
These changes provide the opportunity to re-think digital marketing and measurement frameworks to protect the insights that businesses need to grow, along with best practices for assessing the impact of digital advertising into the future.
Join us at the second edition of IAB Connect, at the Radisson Blu Hotel, Golden Lane, Dublin 8.
The opportunities for AI in media buying
Cécile will share the opportunities AI offers in the programmatic ecosystem. She will also discuss the broader impact of AI to deliver on DEI strategies and sustainability objectives, as well as the ethical considerations of AI.
Growth powered by Measurement & AI – in a privacy centric world
With companies under increased economic pressure, how can they still realise their ambitious growth goals? Johanna will share how a combination of consented data and powerful AI modelling can solve many of these challenges, and the real life positive outcomes experienced by companies embracing this digital transformation.
A Closer Future
The Power of Positive Measurement: A Practical Toolkit for Irish Advertisers
We live in a world where measurement is everything. In our personal lives, then measures of sleep, exercise and diet are what’s really important to us. When it comes to Digital media, similarly we need good, strong measures of business or campaign health. In this session Converge will deliver a brief and practical guide for Irish advertisers to using positive, meaningful measurement – using the best of what’s available now, and keeping a firm eye on what’s on the way.
Advertising Effectiveness – Innovation & Measurement – A Publisher’s perspective
Gavin will share a Publishers’ digital and multichannel perspective on Measurement. He will share how Mediahuis is demonstrating advertising and creative effectiveness as both become an ever increasing driver of choice in client partnerships.
Brand-building creativity in digital
Tom will share the shifts in advertising effectiveness in the digital era, in particular exploring the opportunities for digital brand building and creativity. He will share the latest on Attention and the importance of tailoring ads to each platform to drive efficiency in Adspend.
Building Sustainability into Energia’s Ad campaigns
In this talk, Ross will give an overview of Energia’s Think of the Possibilities campaign and how the company approached putting sustainability at the front and centre of their thinking.
As well as tips on how to influence green thinking in your organisation, he will give a playbook on what you can do to contribute to a better world.
Clare will share the journey of collaborating closely with Energia & AdGreen to reduce the impact of the production of #thinkofthepossibilities – from concept through to completion.
Moderated by: Suzanne McElligott, CEO, IAB Ireland