IAB Connect H2 2023

Thursday 16th November, 9am-1pm

Mapping the future of Measurement 

IAB Connect H2 will showcase innovative measurement strategies utilising AI, focused on maximising attention and brand building . We will share the latest learnings from agencies, platforms and publishers and as our industry dedicates itself to a more Sustainable future, a very timely case study from Energia on digital advertising carbon measurement.

The phasing out of third party cookies, along with evolving privacy regulation presents fundamental but positive change for the digital advertising industry. 

These changes provide the opportunity to re-think digital marketing and measurement frameworks to protect the insights that businesses need to grow, along with best practices for assessing the impact of digital advertising into the future.

Join us at the second edition of IAB Connect, at the Radisson Blu Hotel, Golden Lane, Dublin 8.

Speakers and topics confirmed so far are:

Cécile Blanc, Head of Growth, Group M Nexus

The opportunities for AI in media buying

Cécile will share the opportunities AI offers in the programmatic ecosystem. She will also discuss the broader impact of AI to deliver on DEI strategies and sustainability objectives, as well as the ethical considerations of AI.

Johanna Schmidt, Director, Data & Measurement EMEA, Google

Growth powered by Measurement & AI – in a privacy centric world
With companies under increased economic pressure, how can they still realise their ambitious growth goals? Johanna will share how a combination of consented data and powerful AI modelling can solve many of these challenges, and the real life positive outcomes experienced by companies embracing this digital transformation.

Olly Sewell, Director, UK/IE & Nordics, Meta

AI innovation driving Advertising Effectiveness

Ross O’Mullane, Head of Digital, Energia Group and Clare O’Reilly, Client Manager, Core Creative

Building Sustainability into Energia’s Ad campaigns
In this talk, Ross and Clare will give an overview of Energia’s Think of the Possibilities campaign and how the company approached putting sustainability at the front and centre of their thinking. As well as tips on how to influence green thinking in your organisation, he’ll give a playbook on what you can do to contribute to a better world.

Tom Roach, VP Brand Strategy, Jellyfish

Brand-building creativity in digital
Tom will share the shifts in advertising effectiveness in the digital era, in particular exploring the opportunities for digital brand building and creativity.  He will share the latest on Attention and the importance of tailoring ads to each platform to drive efficiency in Adspend.

Sinead Spillane, Group Head of Brand, Strategic Planning & Communications, Mediahuis

Advertising Effectiveness – Innovation & Measurement – A Publisher’s perspective

More speakers to be announced.

– Mapping the Future of Measurement –

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