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IAB Connect 2018
April 12, 2018 @ 9:00 am - 1:30 pm
Our theme for 2018 is: Working together to do Better
Given the nature of digital advertising, collaboration is the driver of IAB outputs, from brands to publishers to agencies, we believe working together is the key to success.
With this in mind, IAB Connect 2018 will share Irish case studies and creative solutions that showcase collaboration and partnership to get results.
NOTE: NEW VENUE – THE NATIONAL GALLERY OF IRELAND
AGENDA:
| 8.45-9.30 | REGISTRATION | |
| 9.30-9.50 | WELCOME & INTRODUCTION: Highlights from IAB PwC Online Adspend Study for 2017
Suzanne McElligott, CEO, IAB Ireland |
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| 9.50-10.10 | Improving Our Industry Together | |
| Dennis Buchheim, SVP & GM, IAB Tech Lab | ||
| 10.10-10.30 | The Age of Assistance | |
| Ross Mooney, Head of Sales, Large Customers, Google Ireland | ||
| 10.30-10.50 | The Renaissance of Marketing but not as you know it | |
| David Connor, Founder & CEO, eightytwenty | ||
| 10.50-11.10 | Presi title tbc |
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| Lynn Brennan, Head of Digital, Carat | ||
| 11.10–11.35 |
Tea /Coffee Break |
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| 11.35-11.50 | First Dates, Digital Flings or the Real thing: – The Secret to Great Digital Partnerships | |
| Aidan Power, Director of Customer Brand & Marketing, KBC | ||
| 11.50-12.35 | Leading Irish Case Studies: | |
| Dublin Night Run Ian Cairns, AM – Digital and Graphic Design, Titan Experience | ||
| AIB’s GAA Jeff & Kammy activation Manuel Yoacham, Starcom with Rothco and AIB | ||
| HB Digital OOH Conor Murphy, Adtower Digital Media & Finola Geraghty, Mindshare | ||
| 12.35- 12.55 | Social Media 2018 – People, Platforms, Performance | |
| Cian Corbett, Managing Director, Leading Social | ||
| 12.55-13.15 | PANEL: COLLABORATION IN PRACTICE
Improving the Digital Ad Experience |
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| MODERATED BY: Suzanne McElligott, CEO, IAB Ireland
Dennis Buchheim, SVP & GM, IAB Tech Lab Conor Barron, Digital Communications Manager, Bord Gáis Energy Derek Liddy, Head of Digital Marketing, Aer Lingus Doug Farrell, Group Head of Digital, DMG Media Ireland Cameron McDonnell, Sales Strategy Director, Journal Media |
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