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IAB Connect 2018

April 12 @ 9:00 am - 1:30 pm

Our theme for 2018 is: Working together to do Better

Given the nature of digital advertising, collaboration is the driver of IAB outputs, from brands to publishers to agencies, we believe working together is the key to success.

With this in mind, IAB Connect 2018 will share Irish case studies and creative solutions that showcase collaboration and partnership to get results.

NOTE: NEW VENUE – THE NATIONAL GALLERY OF IRELAND

AGENDA:

8.45-9.30 REGISTRATION
9.30-9.50 WELCOME & INTRODUCTION: Highlights from IAB PwC Online Adspend Study for 2017

Suzanne McElligott, CEO, IAB Ireland

9.50-10.10 Improving Our Industry Together
Dennis Buchheim, SVP & GM, IAB Tech Lab
10.10-10.30 The Age of Assistance
Ross Mooney, Head of Sales, Large Customers, Google Ireland
10.30-10.50 The Renaissance of Marketing but not as you know it
David Connor, Founder & CEO, eightytwenty
10.50-11.10 Presi title tbc
Lynn Brennan, Head of Digital, Carat
11.10–11.35

Tea /Coffee Break

11.35-11.50 First Dates, Digital Flings or the Real thing: – The Secret to Great Digital Partnerships
Aidan Power, Director of Customer Brand & Marketing, KBC
11.50-12.35 Leading Irish Case Studies:
Dublin Night Run Ian Cairns, AM – Digital and Graphic Design, Titan Experience
AIB’s GAA Jeff & Kammy activation Manuel Yoacham, Starcom with Rothco and AIB
HB Digital OOH Conor Murphy, Adtower Digital Media & Finola Geraghty, Mindshare
12.35- 12.55 Social Media 2018 – People, Platforms, Performance
Cian Corbett, Managing Director, Leading Social
12.55-13.15 PANEL:   COLLABORATION IN PRACTICE

                  Improving the Digital Ad Experience

MODERATED BY: Suzanne McElligott, CEO, IAB Ireland

Dennis Buchheim, SVP & GM, IAB Tech Lab

Conor Barron, Digital Communications Manager, Bord Gáis Energy

Derek Liddy, Head of Digital Marketing, Aer Lingus

Doug Farrell, Group Head of Digital, DMG Media Ireland

Cameron McDonnell, Sales Strategy Director, Journal Media

 


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Details

Date:
April 12
Time:
9:00 am - 1:30 pm

Organizer

Maeve O’Meara
Phone:
+353 86 8522291
Email:
maeve@iabireland.ie
Website:
www.iabireland.ie

Venue

National Gallery of Ireland
Merrion Square West
Dublin 2, Ireland
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