Our theme for 2018 is: Working together to do Better
Given the nature of digital advertising, collaboration is the driver of IAB outputs, from brands to publishers to agencies, we believe working together is the key to success.
With this in mind, IAB Connect 2018 will share Irish case studies and creative solutions that showcase collaboration and partnership to get results.
NOTE: NEW VENUE – THE NATIONAL GALLERY OF IRELAND
Topics will include:
Speakers announced to date include:
Dennis Buchheim, Senior Vice President & General Manager, IAB Tech Lab
Cian Corbett, Managing Director, Leading Social
Lynn Brennan, Head of Digital, Carat Ireland
David Connor, Managing Director, EightyTwenty
And we’ll have brand new Irish case studies from:
– KBC on how working together with publishers and their agencies enhances their Digital Marketing ROI, presented by Aidan Power, Director of Customer, Brand and Marketing, KBC
– Athletics Ireland Dublin Night Run – will share how they’ve optimised their digital spend to shift potential ‘customers’ from awareness to conversion, presented by Ian Cairns, Account Manager – Digital & Graphic Design – TITAN Experience
– Lotto – will share their experience executing Dynamic Digital content on Out of Home, presented by Louise Enright, Director Source OOH, PML Group
– AIB will share their activation of their GAA sponsorship last Summer last Summer with ‘Jeff and Kammy’, presented by AIB, with Rothco and Starcom.
And more to be announced!