Loading Events

« All Events

IAB Ireland Members’ Briefing GDPR

January 24, 2018 @ 2:00 pm - 5:00 pm


The challenge to obtain user consent under the forthcoming GDPR is one of the biggest difficulties facing the digital advertising industry in 2018.   IAB Europe has announced their commitment to a new industry consent mechanism to support the challenges arising from GDPR.

IAB Ireland will be sharing this information with our members at a GDPR briefing on January 24th 2018 at 2pm.

Matthias Matthiesen, Privacy and Public Policy, IAB Europe will outline the Industry Consent Mechanism, developed by IAB Europe and update on recent GDPR developments relevant to you. Please save the date for this very important briefing.

Some highlights of the new Industry Consent Mechanism include facilitating websites, advertisers and their ad technology partners to make more robust disclosures, as well as obtain, record and update consumers consent for their personal data to be processed in line with GDPR.

Here are some of the key features that will benefit you:

  • Works on mobile and Desktop devices.
  • Enables dynamic disclosure by first parties of third party advertising partners and the purposes for which they collect and process data.
  • Allows obtaining “global” or “service-specific” affirmative consent, as well as updating consent choices and withdrawing consent.
  • Enables the transmission of user consent to third party advertising partners.
  • Increases accountability in the advertising ecosystem by facilitating the creation of consent records and an audit trail.
  • It can be deployed before the GDPR date of application

We will email Members soon with further details and to book to attend the GDPR briefing on 24th January at 2pm.


January 24, 2018
2:00 pm - 5:00 pm