IAB Mobile Connect 2016 – Mobile is everything

IAB Mobile Connect 2016 – please see the event archive here

Agenda:

8.30-9.00              REGISTRATION

9.00-9.25              WELCOME & INTRODUCTION: LAUNCH OF IAB PWC ONLINE ADSPEND STUDY FOR H1 2016 AND IAB IRELAND MOBILE AUDIT – RETAIL AND FINANCE – Suzanne McElligott, CEO, IAB Ireland               

9.25-9.50              A DOSE OF DIGITAL SENSE FOR MOBILE MARKETING – Jerry Daykin, Partner, Carat Global Media                                               

9.50-10.10           BUILDING A BANK FOR THE DIGITAL CONSUMER  – Deirdre Currid, Digital Marketing and Social Media, KBC Bank               

10.10-10.30         ARE APPS STILL RELEVANT? – Micheal Scully, CEO, Entertainment Ireland            

10.30–10.50        VIDEO ON MOBILE: CHALLENGES AND OPPORTUNITIES – Hugh Curran, Head of Digital and Social, Atomic                                

10.50-11.20         Tea /Coffee Break

11.20-11.35         REACHING AND ENGAGING MILLENNIALS – Marie Davis, Head of Google Marketing Solutions

11.35-11.55         THE MOBILE FIRST APPROACH TO THE BIGGEST TRAFFIC DAY EVER – David Murphy, Head of Digital Solutions, The Irish Times           

11.55- 12.20        IAB RESEARCH LAUNCH: A GLOBAL PERSPECTIVE OF MOBILE COMMERCE INCLUDING DATA FROM IRELAND – Alistair Hill, CEO, OnDevice Research               

12.20-12.40         FROM CATALOGUE TO MOBILE FIRST – A RETAIL STORY – Rossa Butler, Ecommerce and Marketing Manager, ShopDirect (Littlewoods Ireland)       

12.50     CONFERENCE CLOSE – Lunch to go

*Note, agenda subject to change 

IAB Mobile Connect 2016 overview:

Our theme for 2016 is simply ‘Mobile is everything’.

According to Googles Consumer Barometer 2015, 75% of the Irish population use a smartphone.  35% use their smartphones more to go online than desktop / laptops, with a further 34% saying it’s equal between smartphone and desktop / laptop*.

And from our own recent Digital Video research (June 2016),  61% of VOD viewers consume video on their smartphones (up from 49% in 2015)**

The role of Mobiles on the path to purchase is incredibly central too with 38% comparing products, prices, features online on smartphones and 27% getting ideas, inpiration online via smartphones.   So a brands mobile presence is truly key – indeed if issues are encountered while accessing websites via a smartphone 25% of Irish people will find another site that works better on a mobile device.*

These and other themes will be addressed at IAB Mobile Connect 2016, at the Guinness Storehouse on 27th October.

Check out the speaker line-up below:

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Place, please email maeve@iabireland.ie with the subject line Free Advertiser place IAB MC 2016.

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