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IAB Mobile Connect 2016 – Mobile is everything
October 27, 2016 @ 8:00 am - 1:00 pm
9.00-9.25 WELCOME & INTRODUCTION: LAUNCH OF IAB PWC ONLINE ADSPEND STUDY FOR H1 2016 AND IAB IRELAND MOBILE AUDIT – RETAIL AND FINANCE – Suzanne McElligott, CEO, IAB Ireland
9.25-9.50 A DOSE OF DIGITAL SENSE FOR MOBILE MARKETING – Jerry Daykin, Partner, Carat Global Media
9.50-10.10 BUILDING A BANK FOR THE DIGITAL CONSUMER – Deirdre Currid, Digital Marketing and Social Media, KBC Bank
10.10-10.30 ARE APPS STILL RELEVANT? – Micheal Scully, CEO, Entertainment Ireland
10.30–10.50 VIDEO ON MOBILE: CHALLENGES AND OPPORTUNITIES – Hugh Curran, Head of Digital and Social, Atomic
10.50-11.20 Tea /Coffee Break
11.20-11.35 REACHING AND ENGAGING MILLENNIALS – Marie Davis, Head of Google Marketing Solutions
11.35-11.55 THE MOBILE FIRST APPROACH TO THE BIGGEST TRAFFIC DAY EVER – David Murphy, Head of Digital Solutions, The Irish Times
11.55- 12.20 IAB RESEARCH LAUNCH: A GLOBAL PERSPECTIVE OF MOBILE COMMERCE INCLUDING DATA FROM IRELAND – Alistair Hill, CEO, OnDevice Research
12.20-12.40 FROM CATALOGUE TO MOBILE FIRST – A RETAIL STORY – Rossa Butler, Ecommerce and Marketing Manager, ShopDirect (Littlewoods Ireland)
12.50 CONFERENCE CLOSE – Lunch to go
*Note, agenda subject to change
IAB Mobile Connect 2016 overview:
Our theme for 2016 is simply ‘Mobile is everything’.
According to Googles Consumer Barometer 2015, 75% of the Irish population use a smartphone. 35% use their smartphones more to go online than desktop / laptops, with a further 34% saying it’s equal between smartphone and desktop / laptop*.
And from our own recent Digital Video research (June 2016), 61% of VOD viewers consume video on their smartphones (up from 49% in 2015)**
The role of Mobiles on the path to purchase is incredibly central too with 38% comparing products, prices, features online on smartphones and 27% getting ideas, inpiration online via smartphones. So a brands mobile presence is truly key – indeed if issues are encountered while accessing websites via a smartphone 25% of Irish people will find another site that works better on a mobile device.*
These and other themes will be addressed at IAB Mobile Connect 2016, at the Guinness Storehouse on 27th October.
Check out the speaker line-up below:
Place, please email firstname.lastname@example.org with the subject line Free Advertiser place IAB MC 2016.
With thanks to our sponsors: