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IAB MoVi 2018 – BOOK YOUR PLACE NOW

October 25 @ 8:30 am - 1:00 pm

The Power of the Digital Consumer is the theme for IAB MoVi 2018, IAB Ireland’s annual Mobile and Video Advertising Conference.

The ongoing innovation of new tech has led to a blending of the physical and digital worlds for consumers.  Digital Savvy  Consumers are leveraging considerable power in their demands of brands in the ecommerce sectors.

Euromonitor International figures reveal that Irish shoppers are the fifth biggest Internet shoppers in the world – with €3.3bn spent online here last year, compared to €687m in 2007 at the beginning of the online shopping revolution.  Euromonitor predicts that online sales could reach just under the €5bn mark by 2022.

As brands, we need to ensure we are respecting and serving this empowered digital consumer and user.  IAB MoVi 2018 will explore this Digital Savvy Consumer and look at the creative and innovative Video and Mobile Solutions available to engage with consumers in a way that values them and meets their expectations.

AGENDA:

With thanks to our sponsors:

8.30 REGISTRATION
9.00 WELCOME & INTRODUCTION: THE POWER OF THE DIGITAL CONSUMER

Suzanne McElligott, CEO, IAB Ireland

9.10 NEW IRISH RESEARCH: THE DIGITAL SAVVY CONSUMER

In this new report, we will identify the key trends in the path to purchase, interaction between traditional and digital channels, adoption of new shopping technologies, drivers and barriers of digital channels, and segments most likely to embrace the new digital opportunities

Jimmy Larsen, Director, Red C Research
9.30 WHAT BUILDS BRAND LOVE?

Love is what takes a brand from good to great, from awareness to affinity and from buyers to followers. But how do we take advantage of this understanding and dig deep to comprehensively explore the drivers behind Brand Love?

Anita Caras, Director, Sales Data Insights, Oath EMEA
10.00 VIEWER BEHAVIOUR IN THE DIGITAL WORLD

A look how the video landscape has changed over the last number of years and how this has effected Irish viewer behaviour.

Jill McGrath, CEO, TAM Ireland
10.20 PANEL: REACHING THE DIGITAL SAVVY CONSUMER
MODERATED BY: Suzanne McElligott, CEO, IAB Ireland

Hugh Quigley, Digital Solutions Manager, Virgin Media Solutions

Liz McHugh, Creative Strategy Manager EMEA, Storyful

Mitchell O’Gorman, Managing Director, Offscript

Pat Scully, MD and VP Oath EMEA

10.50 Tea /Coffee Break
11.20 THE 10 BE’S OF BEING IN 2018
In this age of radical change, where brand scepticism is high, and brand trust low, how do brands looking to engage with 16-24 year olds behave?  Claire will provide 10 Guiding Principles to drive relevance with a youth audience.

Claire Hyland, Thinkhouse

11.40 USING VIDEO TO POWER CONSUMER ENGAGEMENT

Justin Barrett, Senior Director Operations, Brightcove EMEA

12.00 LIVE STREAMING VIDEO RESEARCH

68% of Irish Consumers are live streaming video, hear more about why, where, when and the opportunities for brands in this area

Nigel Roth, Managing Director, OnDevice Research
12.20 THE RULES OF ENGAGEMENT: VIDEO
Elaine Doyle, Head of YouTube Ireland
12.40 WINNING WITH CONTENT IN THE ATTENTION ECONOMY

With attention spans reducing, how can you appeal and cut through with content and inspire action and loyalty from new and existing customers

Cian McDonagh, Digital Marketing Manager, Three Ireland
13.00 CONFERENCE CLOSE

….. Book your place now!

Details

Date:
October 25
Time:
8:30 am - 1:00 pm

Organizer

Maeve O’Meara
Phone:
+353 86 8522291
Email:
maeve@iabireland.ie
Website:
www.iabireland.ie

Venue

Guinness Storehouse
St. James Gate
Dublin, D8
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