The ongoing innovation of new tech has led to a blending of the physical and digital worlds for consumers. Digital Savvy Consumers are leveraging considerable power in their demands of brands in the ecommerce sectors.
Euromonitor International figures reveal that Irish shoppers are the fifth biggest Internet shoppers in the world – with €3.3bn spent online here last year, compared to €687m in 2007 at the beginning of the online shopping revolution. Euromonitor predicts that online sales could reach just under the €5bn mark by 2022.
As brands, we need to ensure we are respecting and serving this empowered digital consumer and user. IAB MoVi 2018 will explore this Digital Savvy Consumer and look at the creative and innovative Video and Mobile Solutions available to engage with consumers in a way that values them and meets their expectations.
|9.00||WELCOME & INTRODUCTION: THE POWER OF THE DIGITAL CONSUMER
Suzanne McElligott, CEO, IAB Ireland
|9.10||NEW IRISH RESEARCH: THE DIGITAL SAVVY CONSUMER
In this new report, we will identify the key trends in the path to purchase, interaction between traditional and digital channels, adoption of new shopping technologies, drivers and barriers of digital channels, and segments most likely to embrace the new digital opportunities
|Jimmy Larsen, Director, Red C Research|
|9.30||WHAT BUILDS BRAND LOVE?
Love is what takes a brand from good to great, from awareness to affinity and from buyers to followers. But how do we take advantage of this understanding and dig deep to comprehensively explore the drivers behind Brand Love?
|Anita Caras, Director, Sales Data Insights, Oath EMEA|
|10.00||VIEWER BEHAVIOUR IN THE DIGITAL WORLD
A look how the video landscape has changed over the last number of years and how this has effected Irish viewer behaviour.
|Jill McGrath, CEO, TAM Ireland|
|10.20||PANEL: REACHING THE DIGITAL SAVVY CONSUMER|
|MODERATED BY: Suzanne McElligott, CEO, IAB Ireland
Hugh Quigley, Digital Solutions Manager, Virgin Media Solutions
Liz McHugh, Creative Strategy Manager EMEA, Storyful
Mitchell O’Gorman, Managing Director, Offscript
Pat Scully, MD and VP Oath EMEA
|10.50||Tea /Coffee Break|
|11.20||THE 10 BE’S OF BEING IN 2018|
|In this age of radical change, where brand scepticism is high, and brand trust low, how do brands looking to engage with 16-24 year olds behave? Claire will provide 10 Guiding Principles to drive relevance with a youth audience.
Claire Hyland, Thinkhouse
|11.40||USING VIDEO TO POWER CONSUMER ENGAGEMENT|
Justin Barrett, Senior Director Operations, Brightcove EMEA
|12.00||LIVE STREAMING VIDEO RESEARCH
68% of Irish Consumers are live streaming video, hear more about why, where, when and the opportunities for brands in this area
|Nigel Roth, Managing Director, OnDevice Research|
|12.20||THE RULES OF ENGAGEMENT: VIDEO|
|Elaine Doyle, Head of YouTube Ireland|
|12.40||WINNING WITH CONTENT IN THE ATTENTION ECONOMY
With attention spans reducing, how can you appeal and cut through with content and inspire action and loyalty from new and existing customers
|Cian McDonagh, Digital Marketing Manager, Three Ireland|
….. Book your place now!