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IAB MoVi

October 26 @ 8:30 am - 1:00 pm

SAVE THE DATE – IAB MoVi 2017

Thursday 26th October, 2017

Theme: Mobile & Video: the brand opportunity

Mobile and Video have consistently been the key growth areas in Online Adspsend, both here in Ireland and across the globe.

With this in mind, IAB MoVi 2017 will focus on the brand opportunity of both Mobile and Video Advertising – we will take a look at consumer behaviours on Video – who’s watching what, where, how long, how often? as well as a deep dive into Irish and global research on Mobile Web v Apps and the consumer user experience.

We will then address the strategies that work and share Irish case studies and creative solutions that will help brands to reach their consumers.

Topics will include:

  • The Digital Ecosystem: Ensuring quality and brand safety
  • Proving the value of Mobile Advertising
  • The best Creative: Standing out from the crowd
  • Video beyond the pre-roll
  • Media planning in an AV world (Agency panel)
  • New Global and Irish Research – Mobile Web v Apps

Speaker details to follow very soon!

Details

Date:
October 26
Time:
8:30 am - 1:00 pm

Organizer

Maeve O’Meara
Phone:
+353 86 8522291
Email:
maeve@iabireland.ie
Website:
www.iabireland.ie

Venue

Guinness Storehouse
St. James Gate
Dublin, D8
+ Google Map
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