BOOK NOW: IAB MoVi 2017
Thursday 26th October, 2017
Theme: Mobile & Video: the brand opportunity
Mobile and Video have consistently been the key growth areas in Online Adspend, both here in Ireland and across the globe.
With this in mind, IAB MoVi 2017 will focus on the brand opportunity of both Mobile and Video Advertising – we will take a look at consumer behaviours on Video – who’s watching what, where, how long, how often? as well as a deep dive into Irish and global research on Mobile Web v Apps and the consumer user experience.
We will then address the strategies that work and share Irish case studies and creative solutions that will help brands to reach their consumers.
Topics will include:
Confirmed speakers so far include:
Alistair Hill, CEO, OnDevice Research
Karen Mooney, Marketing Effectiveness & Digital Lead, Nielsen
Lara Glover, UK Account Manager Team Lead, Pinterest
Madeleine Beyer, Strategic Partnership Manager, InMobi
Tim Castree, Group CEO, MEC
Stephen McCormack, CEO, Straywave Media
Vanessa Fitzgerald, Region Director Northern Europe, Facebook
Pat Kiely, Group Managing Director, TV3
Colleen Savage / Paul McPartlin, Insights at Wavemaker
Simon Halstead, Head of Open Demand International, Ad Platforms, Oath