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IAB MoVi 2017 – Mobile & Video Advertising Conference

October 26, 2017 @ 8:30 am - 1:00 pm

BOOK NOW: IAB MoVi 2017

Thursday 26th October, 2017

Theme: Mobile & Video: the brand opportunity

Mobile and Video have consistently been the key growth areas in Online Adspend, both here in Ireland and across the globe.

With this in mind, IAB MoVi 2017 will focus on the brand opportunity of both Mobile and Video Advertising – we will take a look at consumer behaviours on Video – who’s watching what, where, how long, how often? as well as a deep dive into Irish and global research on Mobile Web v Apps and the consumer user experience.

We will then address the strategies that work and share Irish case studies and creative solutions that will help brands to reach their consumers.

Agenda announced!

8.30-9.00 REGISTRATION
9.00-9.10  

WELCOME & INTRODUCTION: DIGITAL COMING OF AGE

Suzanne McElligott, CEO, IAB Ireland

9.10-9.30  

THE POWER OF VOD 4 – IAB Ireland / Nielsen Research

Brand new Irish data on Video Consumption and Advertising Effectiveness

Karen Mooney, Marketing Effectiveness & Digital Lead, Nielsen
 

9.30-9.50

 

A UNIQUE STUDY INTO HOW IRISH PEOPLE CONSUME MOBILE VIDEO CONTENT

Colleen Savage / Paul McPartlin, Insights @ WaveMaker
 

9.50-10.10

 

FUTURE MAKERS – THE EVOLUTION OF MEDIA COMMUNICATIONS

Tim Castree, Group CEO, MEC
 

10.10-10.40

 

PANEL: VIDEO BEYOND THE PRE-ROLL

 

MODERATED BY: Suzanne McElligott, CEO, IAB Ireland

Tim Castree, Group CEO, MEC

Stephen McCormack, CEO, Straywave Media

Vanessa Fitzgerald, Region Director Northern Europe, Facebook

Pat Kiely, Group Managing Director, TV3

 

10.40–11.05

 

Tea /Coffee Break

11.05-11.15  

ALWAYS ON: A Global and Irish Perspective of Mobile

Consumer Experience

Maeve O’Meara, IAB Ireland
 

11.15-11.30

 

TITLE TBC

Vanessa Fitzgerald, Region Director Northern Europe, Facebook
 

11.30-11.45

 

GLOBAL MOBILE REPORT

Stuart Wilkinson, SVP Industry Relations EMEA, comScore
 

11.45- 12.00

 

DOING MOBILE VIDEO RIGHT

Madeleine Beyer, Head of Partner Management, InMobi
 

12.00- 12.20

 

VIDEO AND MOBILE – WHAT ARE THE PROGRAMMATIC OPPORTUNITIES?

Simon Halstead, Head of International Open Demand, Oath
 

12.20-12.35

 

PINTEREST ON MOBILE & THE CONSIDERATION MINDSET

Lara Glover, UK Account Manager Team Lead, Pinterest
 

12.40

 

CONFERENCE CLOSE

 


Book Now

Details

Date:
October 26, 2017
Time:
8:30 am - 1:00 pm

Organizer

Maeve O’Meara
Phone:
+353 86 8522291
Email:
maeve@iabireland.ie
Website:
www.iabireland.ie

Venue

Guinness Storehouse
St. James Gate
Dublin, D8
+ Google Map
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