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IAB MoVi

October 26 @ 8:30 am - 1:00 pm

BOOK NOW: IAB MoVi 2017

Thursday 26th October, 2017

Theme: Mobile & Video: the brand opportunity

Mobile and Video have consistently been the key growth areas in Online Adspend, both here in Ireland and across the globe.

With this in mind, IAB MoVi 2017 will focus on the brand opportunity of both Mobile and Video Advertising – we will take a look at consumer behaviours on Video – who’s watching what, where, how long, how often? as well as a deep dive into Irish and global research on Mobile Web v Apps and the consumer user experience.

We will then address the strategies that work and share Irish case studies and creative solutions that will help brands to reach their consumers.

Topics will include:

  • The Digital Ecosystem: Ensuring quality and brand safety
  • Proving the value of Mobile Advertising
  • The best Creative: Standing out from the crowd
  • Video beyond the pre-roll
  • Media planning in an AV world
  • New Global and Irish Research – Mobile Web v Apps

Confirmed speakers so far include:

Alistair Hill, CEO, OnDevice Research

Karen Mooney, Marketing Effectiveness & Digital Lead, Nielsen

Lara Glover, UK Account Manager Team Lead, Pinterest

Madeleine Beyer, Strategic Partnership Manager, InMobi

Tim Castree, Group CEO, MEC

Stephen McCormack, CEO, Straywave Media

Vanessa Fitzgerald, Region Director Northern Europe, Facebook

Pat Kiely, Group Managing Director, TV3

Colleen Savage / Paul McPartlin, Insights at Wavemaker

Simon Halstead, Head of Open Demand International, Ad Platforms, Oath


Book Now

Details

Date:
October 26
Time:
8:30 am - 1:00 pm

Organizer

Maeve O’Meara
Phone:
+353 86 8522291
Email:
maeve@iabireland.ie
Website:
www.iabireland.ie

Venue

Guinness Storehouse
St. James Gate
Dublin, D8
+ Google Map
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