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IAB MoVi 2017 – Mobile & Video Advertising Conference
October 26, 2017 @ 8:30 am - 1:00 pm
BOOK NOW: IAB MoVi 2017
Thursday 26th October, 2017
Theme: Mobile & Video: the brand opportunity
Mobile and Video have consistently been the key growth areas in Online Adspend, both here in Ireland and across the globe.
With this in mind, IAB MoVi 2017 will focus on the brand opportunity of both Mobile and Video Advertising – we will take a look at consumer behaviours on Video – who’s watching what, where, how long, how often? as well as a deep dive into Irish and global research on Mobile Web v Apps and the consumer user experience.
We will then address the strategies that work and share Irish case studies and creative solutions that will help brands to reach their consumers.
Agenda announced!
| 8.30-9.00 | REGISTRATION | ||
| 9.00-9.10 |
WELCOME & INTRODUCTION: DIGITAL COMING OF AGE Suzanne McElligott, CEO, IAB Ireland |
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| 9.10-9.30 |
THE POWER OF VOD 4 – IAB Ireland / Nielsen Research Brand new Irish data on Video Consumption and Advertising Effectiveness |
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| Karen Mooney, Marketing Effectiveness & Digital Lead, Nielsen | |||
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9.30-9.50 |
A UNIQUE STUDY INTO HOW IRISH PEOPLE CONSUME MOBILE VIDEO CONTENT |
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| Colleen Savage / Paul McPartlin, Insights @ WaveMaker | |||
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9.50-10.10 |
FUTURE MAKERS – THE EVOLUTION OF MEDIA COMMUNICATIONS |
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| Tim Castree, Group CEO, MEC | |||
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10.10-10.40 |
PANEL: VIDEO BEYOND THE PRE-ROLL |
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MODERATED BY: Suzanne McElligott, CEO, IAB Ireland Tim Castree, Group CEO, MEC Stephen McCormack, CEO, Straywave Media Vanessa Fitzgerald, Region Director Northern Europe, Facebook Pat Kiely, Group Managing Director, TV3 |
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10.40–11.05 |
Tea /Coffee Break |
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| 11.05-11.15 |
ALWAYS ON: A Global and Irish Perspective of Mobile Consumer Experience |
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| Maeve O’Meara, IAB Ireland | |||
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11.15-11.30 |
TITLE TBC |
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| Vanessa Fitzgerald, Region Director Northern Europe, Facebook | |||
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11.30-11.45 |
GLOBAL MOBILE REPORT |
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| Stuart Wilkinson, SVP Industry Relations EMEA, comScore | |||
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11.45- 12.00 |
DOING MOBILE VIDEO RIGHT |
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| Madeleine Beyer, Head of Partner Management, InMobi | |||
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12.00- 12.20 |
VIDEO AND MOBILE – WHAT ARE THE PROGRAMMATIC OPPORTUNITIES? |
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| Simon Halstead, Head of International Open Demand, Oath | |||
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12.20-12.35 |
PINTEREST ON MOBILE & THE CONSIDERATION MINDSET |
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| Lara Glover, UK Account Manager Team Lead, Pinterest | |||
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12.40 |
CONFERENCE CLOSE |
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