Online Video is firmly established within marketers communications strategies.
Video Adspend in Ireland for 2015 was €24.5m – an increase of 71% over the previous year. It’s a proven medium for brand campaigns – but what’s next for video, and what steps do we need to take to ensure that it is created, planned and purchased in the best way possible to ensure a better experience – for both users and advertisers.
What is the reach of Video in Ireland? Who is watching and how has that changed in the past year? What are the key trends? And how are VOD viewers reacting to Advertising? We will also launch the latest version of our ‘The Power of VOD’ research with Nielsen at this event (view last year’s Video Infographic for this research)
Tuesday 28th June, 2-5pm, Chartered Accountants House, Pearse Street, Dublin 2
AGENDA – 2016:
Welcome and Introduction- update on IAB ad charter
Suzanne McElligott, CEO, IAB Ireland
IAB Ireland / Nielsen – new Irish Research ‘The Power of VOD 2016’
Claire Harris, TAM / AIS Director, Nielsen (Ireland)
The Evolution of Video on Social
Cian Corbett, Business Director, Radical
Video Advertising in a Digital World
Sylvain Corre, Head of Programmatic – Ireland, IPG Mediabrands
My brand as a Broadcaster? Rising to the Corporate Communications Challenge of Video – setting out a winning strategy
Brian Larkin, Co-Founder, Get Broadcasting.com
The golden rules to succeed in video advertising on Mobile
David Rožac, Director, Platform Growth, Celtra
Panel Discussion: The Future of Video
Moderated by: Helen Beecher, Digital Account Director, OMD
Speakers and topics subject to change.