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Industry Snapshot Webinar: Google Analytics 4 – what you need to know

May 18, 2023 @ 2:00 pm - 2:30 pm

Join us for the second in a series of Industry Snapshot webinars for 2023 – these short and snappy 30 minute webinars are a way for IAB Ireland members to share their innovations and learnings in the spirit of collaboration.

This speaker and topic for this webinar on Thursday 18th May, from 2 – 2.30 will be:


Alessandro Pagani, Data and Measurement Partner Account Manager, Google

Google Analytics 4 – what you need to know



GA4 is designed to replace both Universal Analytics (UA). UA accounts will stop collecting data effective July 1, 2023. 

Alessandro is an Account Manager in the Data & Measurement team, working with some of Italy biggest retail clients. A specialist in GA4, Alessandro will explain the main differences between GA4 and Universal Analytics, the new reports and interface and all the extra benefits coming from migrating to GA4.

The webinar is free to join – please register in advance


May 18, 2023
2:00 pm - 2:30 pm


Maeve O’Meara
+353 86 8522291
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Dublin, Ireland
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