This speaker and topic for this webinar on Thursday 18th May, from 2 – 2.30 will be:
Alessandro Pagani, Data and Measurement Partner Account Manager, Google
Google Analytics 4 – what you need to know
GA4 is designed to replace both Universal Analytics (UA). UA accounts will stop collecting data effective July 1, 2023.
Alessandro is an Account Manager in the Data & Measurement team, working with some of Italy biggest retail clients. A specialist in GA4, Alessandro will explain the main differences between GA4 and Universal Analytics, the new reports and interface and all the extra benefits coming from migrating to GA4.
The webinar is free to join – please register in advance