Industry Snapshot Webinar – Connected Audiences with Kantar Media
June 26 @ 10:00 am - 10:30 am
Join us for our next Industry Snapshot webinar on Thursday 26th June, from 10 – 10.30am with:
Christine Matthews, Head of Customer Success, TGI Ireland
and
Ana Rodriguez Fisac, Global TGI Connected Solutions Director
Bridging the Gap Between Insight and Activation – Connected Audiences with Kantar Media, TGI
Turning rich, sophisticated insight audiences into actionable digital segments is often easier said than done—especially with the fragmented and inconsistent labels used across platforms.
That’s why the team at TGI has developed and clearly defined hundreds of activation-ready audience segments. These segments are directly aligned with TGI’s consumer targets, making it easy to assess affinity and ensure relevance. Designed with campaign activators in mind, this new taxonomy offers a familiar and intuitive structure—creating a vital bridge between strategic insight and practical activation, ultimately driving more efficient and impactful campaigns.
In this session, Christine will introduce TGI—what it is, how it works, and why it plays a pivotal role in the industry. Ana will then explore the advantages of this new taxonomy and share a forward-looking perspective on the future of connected audiences.
Register to join this free webinar here
Our Speakers:
Ana Rodriguez Fisac, Global TGI Connected Solutions Director
Christine Matthews Head of Customer Success – TGI Ireland
Christine has 25 years’ experience in the Irish media & research industry, 5+ of which she’s spent with Kantar Media. Prior to Kantar Media, Christine held commercial roles at News UKI, and previously strategy and planning roles at Javelin and McConnell’s Advertising in Dublin and Finlay Preece in Sydney Australia. Christine oversees the management of our clients across the Island of Ireland, strategically supporting Media Agency, Media Owner and Advertiser client partnerships. Christine is a regular conference speaker with IAPI, MII & PANI, providing insights on the Irish media & consumer landscape using TGI data.