Maximising Digital Advertising Effectiveness for Black Friday – Free Workshops for Retailers
October 12 @ 10:00 am - October 19 @ 10:00 am
Digital Advertising Workshop
Brought to you by IAB Ireland & Retail Ireland Skillnet
Join us for two free to join Zoom workshops, 45 minutes each on Thursday 12th & Thursday 19th October, from 10am to 10.45 each day, where we will share practical tactics and tips that Retailers can use to optimise the effectiveness of their advertising and ROI.
Our trainers are all practitioners working in the digital advertising sector in Ireland, who will share their knowledge working with clients to drive sales. Each speaker will also share retail case studies to inspire you this Black Friday and Christmas.
They will take you through the important steps to make your advertising more effective including:
- Clarifying your campaign objectives and KPIs
- Understanding the data available to you so you can measure the success of your campaigns, and where necessary optimise in real time
- Understanding the full digital mix and the strengths of each to achieve your objectives.
- Linking your campaign outcomes to sales and revenue
Topics & Dates:
Thursday 12th October, 10am to 10.45am
Amy Owens, Senior Industry Manager, Google
Amy will take you through Performance Max, an easy to use performance-driven product which helps you maximise your reach and meet more customers wherever they are shopping. Get your products in front of tens of millions of potential customers from a single campaign!
Lauren Smith, Senior Account Manager, Fashion and Luxury, Meta
Holidays and seasonal sales moments like Black Friday are just around the corner. To help you maximise performance during this peak shopping season, Meta’s Lauren Smith will share recommendations on how to make the most of Meta’s AI-powered business solutions like Advantage+ shopping, to win this Q4 and beyond.
Thursday 19th October, 10am to 10.45am
Camila Franco Soler, UKI Sales Team Lead, TikTok
Camila will share her expertise on maximising attention and stand out on TikTok to drive sales and revenue in Q4 and beyond.
Joan Hallinan, Media Experience Director, Havas Media Ireland
Joan will share her favourite tactics and tips, utilising the strengths of the full digital media mix, that you should consider to drive sales for the Black Friday and Christmas seasons.