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Member Webinar – Preparing for a post third party Cookie World

June 25 @ 4:00 pm - 5:00 pm

IAB Ireland is hosting a Webinar for IAB Ireland Members:

Preparing for a post third party cookie world

on: Thursday 25th June

NOTE NEW TIME – 4pm to 5pm

We will cover the following topics in this webinar:

  • The Cookie – its evolution, its purposes and why are third party cookies being discontinued.  What does this mean for digital advertising?   Is this a good or bad thing?   What can we do to prepare for this?
  • What Industry solutions are being considered, and by whom?  What resources are available to understand this change to digital advertising?
AGENDA:

Ian Maxwell, CEO & Co-Founder, Converge Digital  – The End of Post Third Cookies why and what does it mean for our industry- Brief overview of reasons for ending of  3rd Party Cookies = policy/legal changes, browser actions, ad blocking

– Impact on Advertisers/Publishers/Agencies/User

– Impact on Ad Verification/Measurement

Jordan Mitchell, SVP, Head of Consumer Privacy, Identity and Data, IAB Tech Lab  – Overview of Post Third Party Cookie Solutions

– REARC

– Identity Solutions
– Other data to assist in targeting – engagement exposure

– Contextual Intelligence

Panel Q&A:

  • Ian Maxwell, CEO & Co-Founder, Converge Digital
  • Jordan Mitchell, SVP, Head of Consumer Privacy, Identity and Data, IAB Tech Lab
  • Doug Farrell, Group Head of Digital Strategy, DMG Media Ireland
  • David Macken, Head of (m)Platform, Group M Ireland

 

This event is for IAB Ireland members so you will need a password to register. If you are a member and do not have the password, please email maeve@iabireland.ie

Details

Date:
June 25
Time:
4:00 pm - 5:00 pm

Organizer

Maeve O’Meara
Phone:
+353 86 8522291
Email:
maeve@iabireland.ie
Website:
www.iabireland.ie

Venue

Virtual Workshop via WEBINAR – link to be provided
Dublin
Dublin, Ireland
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