IAB Ireland and Retail Ireland Skillnet are delighted to host the Retail Digital Bootcamps series designed specifically to address issues identified by Irish retailers. The Retail Digital Bootcamps will review everything from GA4, to shoppable advertising, to stand-out retail creative, and the latest tips on growing sales on social. The Bootcamps will address practical topics that can help you drive sales as well as provide an opportunity to ask experts questions.
Wednesday 26th April from 10am – 11am Everything you need to know about Google Analytics 4 and how to prepare for the switch from Universal Analytics. Plus hear from a TikTok expert on how to grow revenue through effective TikTok retail strategies.
10:00am – Kate Mc Cleery – Google
10:30am – Katie York, TikTok
Wednesday 3rd May 2023 10am -11am Stand-out creatives and tips on how to be seen in a crowded digital space. In addition, a Meta expert will review innovative strategies on how you can use platforms such as Facebook, Instagram to acquire new customers.
10:00am – Doug Farrell, DMG Media
10:30am – Christina Hughes, Manager, Retail & Commerce UK/IE, Meta