Date – 13th October 2021
Time – 10am -12pm
Free to Attend – Delivered via Zoom
Retail Ireland Skillnet in partnership with IAB Ireland is hosting a workshop to help retailers prepare for Black Friday and Christmas 2021.
During the 2-hour workshop, you will learn:
Richard will share the latest Red C Research which has tracked the accelerated move to digital during the pandemic, in particular the move to online shopping. He will translate these insights into tips and actions for your retail brand for Christmas 2021, and beyond.
Scott’s presentation is titled “Discovery Commerce for Retailers” and he will explain how to effectively acquire, retain and grow customers this holiday season using Facebook platforms, tools, data and insight.
Lauren will share Google’s unique insights into Consumer Behaviour, in particular those seen in the Christmas and Black Friday 2020 season. She will share a case study illustrating how an Irish advertiser utilised google insights and best practices across Search and Youtube to engage with Irish Consumers.
Gillian will share the best opportunities for retail on TikTok, including how you can build brand awareness and affinity with your customers in creative and authentic ways.
Brendan will talk about Easons journey from traditional bricks and mortar to innovative on-line retailing. Ireland’s favourite bookseller, Eason, will share their experiences and insights into growing retail businesses online.
The webinar is FREE to attend but you must register in advance.
Please register here.