The theme for IAB Ireland’s Digital Advertising Conference, on Tuesday 14th May, is Together is Better. 

With the shift towards privacy first advertising, embracing AI Opportunities, leveraging first party data, implementing sustainability, post 3rd party cookie deprecation – this increasingly complex digital ad ecosystem means amplifying your digital ad partnerships is more important than ever.   

The conference takes place from 9am – 1pm, on Tuesday 14th May, 2024 at the Radisson Blu Hotel, Dublin 8. 

Lunch will be available at 1pm for all delegates to enjoy either at the hotel or ‘to-go’! 

Speakers and topics include:

9.00 Welcome to IAB Connect H1

Suzanne McElligott, CEO, IAB Ireland

9.10 Expressing Baileys’ brand values
through partnerships

Sarah Fleury, Global Head of Digital and Data, Baileys at Diageo 

Sarah will share how partnerships are key as you frontier into new areas. For example, on their accessibility journey and their work with the Royal National Institute for the Blind (RNIB) and Meta to help make social content more accessible for blind and partially-sighted social media users.   And in the true spirit of today’s theme: ‘Together is Better’, Baileys are sharing their learnings in a simple step-by-step guide for creating more accessible content for all, just in time for Global Accessibility Awareness Day on May 16^th.

9.30 Intentional partnership to improve digital
advertising effectiveness

Bríd McMahon, Country Manager IAS Ireland & VP, Technical Customer Operations, EMEA, Integral Ad Science.

Emma Jowett, Regional VP Sales, Integral Ad Science

IAS will address the critical issues of brand safety and suitability, debunking myths aboutblocking and misclassification as well as diving into the most recent trends and how best to navigate the evolving digital media landscape.

9.50 Let’s collaborate to accelerate the
transition to ad net zero

Laura Wade, Global Head of Sustainability Strategy, EssenceMediacom

10.10 Privacy Sandbox – The time to prepare for Third-Party Cookie Deprecation is Now

Gaby Jenkins, Partner Manager, Privacy Sandbox Partnerships – Google

Gaby will share a practical update on how to prepare for 3PCD and will help to answer the important question “so where do I start”?

This will be followed by a fireside (Q & A) with Liosín Crawley, Head of Digital & Performance, Havas Media addressing the agency’s perspective on cookie deprecation and how Havas Dublin is assisting clients prepare for the cookieless future.

10.45 TEA / COFFEE BREAK

11.15 The plumber, the broadcaster, and the robot uprising

Andy Pierce, Group Strategy Director, Core 

Hear Andy’s view on the evolving video landscape, and how the changes demand how we plan, and how we prioritise budgets.

11.35 AI and Digital Audio – A Real World Opportunity

Brian McCarthy, Group Commercial and Operations Director, Wireless Ireland

With digital audio listenership continuing to grow across the board (as seen in IAB Ireland’s Listen Up Ireland ‘24 Study conducted by Red C), this session looks at the role AI can play in delivering further growth. We’ll explore where people will accept AI in audio, what the benefits and opportunities are as well as a top level overview of people’s hopes and concerns. We’ll also examine the findings of a real live AI audio experiment conducted by Dentsu and urbanmedia as part of Sound Affects 3.

11.55 Partnering with content creators to boost your brand

Niamh Aremband, Copywriter, Droga 5 Dublin

What started out as selfies and personal promotion has since turned into a global billion-dollar industry with creators at the forefront of culture.  Strong creator communities unlock long-term gains and opportunities for brands, but it requires brands to embrace a new type of creative partnership that looks beyond the gloss and curation towards the niche, the fanatical, and even the weird.  Find out how brands can make the most of the influencer economy.

12.15 PANEL: Together is Better

Moderated by: Suzanne McElligott, CEO, IAB Ireland

• Helen Beecher, Group Digital Development Director, Omnicom Media Group
• Hugh Crowther, Group Sales Director, Reach Ireland
• Ian Cummins, Manager UK & IE, Commerce, Meta
• Katey McElroy, Strategic Partnership Manager, SMB, TikTok
• Leo Fogarty, Senior Digital Marketing Performance Manager, Vodafone

Book now at early bird rates.