AI is changing and transforming Digital Advertising, across all elements from Creative to Media Planning and Campaign Optimisation. AI is helping marketers and agencies to do their jobs faster and more effectively.
In this webinar, the speakers from IAB Ireland’s Standards & Guidelines Council will share the benefit of AI solutions, the key considerations and examples of these AI solutions in practice. They will also leave you with practical tips to help you get started eg. how to evaluate the right AI tools for your business, and any watch outs or ethical considerations you should be thinking about.