Third-party cookie deprecation is underway. To facilitate testing, Chrome has restricted third-party cookies for 1% of users from January 4th, 2024. Chrome plans to ramp up third-party cookie restrictions to 100% of users from Q3 2024. More on this here.
Tony will share IAB Tech Lab’s analysis of Google Privacy sandbox. Tony will also share an overview of Tech Lab’s roadmap outlining their priorities for the year ahead.
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