Webinar: IAB’s Sustainability Standards & Initiatives

Join us at this on-hour webinar which will feature an update from IAB Europe and IAB France.

Speakers include:

• Lauren Wakefield, Marketing & Industry Programmes Director, IAB Europe
• Dimitris Beis, Data Analyst and Sustainability Manager, IAB Europe
• Andrew Hayward-Wright, Programmatic and Sustainability Advisor, IAB Europe
• Arthur Millet, CEO, IAB France / Alliance Digitale

Lauren, Dimitris and Andrew will share the taxonomy of what is available and the work being done to drive the sustainability agenda in digital advertising – the webinar will be tailored at an introductory level, reviewing the material and guidance available and advising on how to adapt those materials to members’ own needs.

Arthur will share IAB France’s Framework for calculating the carbon footprint of Digital Campaigns as well as their Guide to Eco-Friendly Programmatic Media Buying.

Join us at this very important practical webinar to aid sustainable decision-making around digital advertising.