On October, 27th, 2023, the Advertising Standards Authority for Ireland (ASAI) and the Competition and Consumer Protection Commission (CCPC) published fresh guidance for Irish influencers on the clear labelling of ads on social media.
The comprehensive and accessible guidance addresses paid promotion, items ‘gifted’ by brands or PR agencies, and the advertising of own-brand products and services.
The joint guidance has been developed following extensive research, including experiments with eye-tracking technology and a survey of 500 social media users. A number of influencers were also asked to review the new guidance and provide feedback to the CCPC.
IAB Ireland is delighted to host a webinar in partnership with the ASAI and CCPC to explain the new guidance on Thursday, 11th January, 2024 from 10am to 10.45am.
If you are an Influencer or you work with Influencers for your Marketing, this webinar is essential to join.
The webinar is free to join – please register here.