Workshop for Retailers: Connecting and Building Customer relationships online
April 10 @ 10:00 am - 11:15 am
IAB Ireland x Retail Ireland Skillnet Workshop
Thursday 10th April, 2025, 10-11.15am
Connecting and Building Customer relationships online
‘Over nine in ten (94%) internet users were seeking information online or via email on goods or services in 2024.’
‘At an overall level, shopping online increased in 2024 – 85% of internet users purchased goods and/or services online in 2024, compared with 78% of internet users in the same period in 2023, an increase of seven percentage points.’
CSO Household Digital Consumer Behaviour 2024
Today, no retail business can thrive and stay ahead of the competition without connecting and building relationships with customers online.
A well-planned digital marketing strategy will drive sales for your retail businesses – it will improve your brand metrics, enhance your customer experience – from pre- right through to post-purchase, and can attract leads and sales beyond Ireland.
You can use digital marketing to reach customers at the right time, at the right place and in the right way to encourage purchase, and ultimately to beat your competition.
Hear from our expert speakers:
James Kelly, Digital Business Director, Mindshare Ireland
Future-Proof Your Retail Business: Digital Advertising Strategies
Lorna Tighe, Senior Account Manager, UKI, Google
Using your data to power your digital strategy
Sandhya Nagpal, Strategic Account Manager, Meta
How can AI add value to your digital marketing
Katey McElroy, Account Manager, TikTok Shop
Combining entertainment with Commerce
Join this workshop to find out how you can leverage the personal touch in your retail digital marketing strategies.
Pre-register now here.
Enquiries to maeve@iabireland.ie