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November 2021

IAB Connect H2 2021 – free to attend – Register Now!

November 4 @ 2:00 pm - 4:00 pm
Zoom Webinar, Dublin
Dublin, Ireland
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Our theme for Connect H2 is: 21st century brand building Digital is recognised as the major medium across global markets, no longer perceived as ‘new media’, it has come of age and digital practitioners have observed the channel move from a media "add on" to centre stage in respect of the marketing mix. From its original role focused on direct response, the branding power of digital is now truly being explored. Marketers are refocusing on established brand metrics in their digital strategy…

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