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IAB Ireland Virtual Workshop – Digital metrics and decision-making
Digital metrics and decision-making An IAB Ireland Virtual Workshop, facilitated by Steve Thompson, Digital Consultant and Trainer. Whether you’re working for an advertiser, an agency or a publisher, this three-hour virtual workshop will explore the latest views on digital marketing measurements and metrics: A workshop looking at the latest views on digital marketing measurements and metrics, the role of biases and heuristics in decision-making and the fallacy of KPIs. We will look at probabilistic and deterministic decision-making along with ‘Goodharts Law’, ‘Campbells Law’,…
Find out more »IAB Connect 2020 – NEW DATE 17 June
In light of the ongoing concerns around the spread of the Coronavirus - COVID-19, we have rescheduled IAB Connect from the original date of 2 April to 17th June. This is of course on the basis that normal travel and business practices are restored. Should the virus contagion still be in play we will run the event in a digital format via Webinar. All existing bookings will be transferred to this new date and we will use the extra time to ensure…
Find out more »IAB Ireland Digital Dinner sponsored by INM
IAB Ireland’s next Digital Dinner will be on Thursday October 21st, 2020 at the RDS Private Members’ Club, RDS, Dublin 4, our guest speaker is to be announced shortly. Our Digital Dinner Series is kindly sponsored by Independent News & Media This event is Invite Only. Enquiries to: donna@iabireland.ie
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