Upcoming Events
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Introduction to Programmatic Workshop
Due to popular demand, this workshop is being repeated. The May workshop was fully booked, so prompt confirmation is advised. Course Summary & Learning Objectives This course is designed to be an introduction to programmatic advertising for Publishers, Agencies and Advertisers. It serves to explain what programmatic advertising is, why it is growing and how it can be used. It builds upon and leverages the work of the IAB Europe Programmatic Trading Committee, including research into market drivers (Behaviours and…
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CopyClear – Information Session for Digital Publishers on Alcohol Advertising
CopyClear provided an Information Session for publishers on the important role of copy clearance for alcohol advertising in the Marker Hotel Dublin on July 28th. Shane Kelly, Diageo spoke of the advertiser’s commitment to the CopyClear process and the need for their partners across media to collaborate in ensuring alcohol advertising uses the CopyClear service. […]
IAB Connect 2014 – Webcast
Thursday 20th February, 2014, 8.30 – 12.30 Chartered Accountants House, Pearse St, Dublin 2 Digital Branding: the power of storytelling The Webcast is now available to view here Please allow a few minutes for initial downloading – the agenda is below, you can scroll through the presentations at the bottom of the webcast or go […]
IAB Connect 2014 – Agenda
WELCOME & INTRODUCTION DIGITAL BRANDING: THE POWER OF STORYTELLING Suzanne McElligott, CEO, IAB Ireland STORYTELLING FROM THE TRADITIONAL TO THE MULTI-CHANNEL Joanne Looby – Guinness Global Senior Digital Manager, Diageo ONLY DATA HAS THE ANSWER Amit Kotecha – Head of Marketing, EMEA, Quantcast HOW DATA CAN TRANSFORM YOUR BUSINESS Steve Plimsoll, Chief Technology Office, Mindshare […]
IAB Real time Advertising Breakfast Seminar
What is Real Time Advertising / Bidding / Programmatic Buying? And what are the opportunities for my company? Over the past decade the display ecosystem has developed from direct buying and selling into an increasingly complex environment with data now powering real time bidding and selling. This session aims to demystify the display landscape and […]
IAB Mobile Connect 2013
The theme of IAB Mobile connect 2013 was Connect with Consumers in a multi-screen world. A webcast is now available to view the morning’s presentations – please allow a few minutes for it to download, you can skip to specific presenations by clicking on chapters. The order of presentations is as follows: Making the Most […]
IAB Connect 2013
The theme of IAB Connect 2013 was Digital: Driving Business Transformation. A webcast of the event is now available to view – please allow time for the webcast to upload the first time you view. The order of presentations is as follows: Suzanne McElligott, CEO, IAB Ireland – Welcome and Introduction Digital transforming businesses – […]
IAB Mobile Connect 2012
The theme of IAB Mobile Connect 2012 was The Mobile Marketing Opportunity. A webcast of the event is now available to view – please allow time for the webcast to upload the first time you view. The order of presentations is as follows: Welcome and Introduction – The Mobile Marketing Opportunity Suzanne McElligott, CEO: IAB […]
